Advertising Specialist

Summary

Join our team as an Advertising Specialist and create successful B2B online ad campaigns to generate marketing-qualified leads at a target cost per lead for the Sales Team to pursue.

Requirements

• Experience owning & achieving advertising lead quota with B2B service/product at $12K-$60K / year client value
• Experience managing campaigns: targeting, doing/managing creative and landing pages, organization, etc
• Experience with campaign testing and analytics to consistently find winning campaigns to operationalize
• Experience managing team members to execute campaign tasks (i.e., creative, landing pages, etc.)
• Metrics-driven & self-motivated, able to set/keep a pace independently daily
• Competitive & driven to win, especially in adversity or challenges. Enjoys pursuing challenges
• Technical experience configuring/integrating ad/funnel systems, including direct or indirect work via the tech team

Responsibilities

• Develop ad strategy and execution plan
• Manage the creation of landing pages and creative
• Execute ad campaigns across multi-channels