Affiliate And Influencer Marketing Manager

Summary

Join Xapo Bank, a fully distributed team working remotely globally, as a strategic collaborator to develop and manage partnerships with paid affiliates and influencers across various levels. You will be responsible for building trust, expanding reach, and delivering measurable business results by identifying and leveraging authentic voices that align with the Xapo brand and resonate with Bitcoin enthusiasts. This role requires proven expertise in affiliate and influencer marketing within fintech or cryptocurrency, strong data analysis skills, and in-depth knowledge of Bitcoin and cryptocurrency ecosystems. You will collaborate with cross-functional teams, negotiate partnership terms, and track channel performance. Xapo offers a 100% remote work environment, flexible PTO, and a yearly budget for individual learning and development.

Requirements

• Proven expertise in affiliate and influencer marketing, particularly within fintech or cryptocurrency
• Strong understanding of influencer marketing strategies and techniques to drive impactful programs
• Proficiency in data analysis with the ability to generate actionable insights for campaign optimization
• In-depth knowledge of Bitcoin, and cryptocurrency ecosystems, alongside trends in the fintech space
• Hands-on experience with analytics tools (e.g., Google Analytics, BI dashboards) to track, measure, and report performance metrics
• Comprehensive knowledge of social media platforms and their optimal techniques for audience engagement
• Excellent communication and negotiation skills to establish and maintain effective partnerships with affiliates and influencers
• Proven ability to collaborate effectively with cross-functional teams, including Content, Community, Growth, Product, Data, etc
• A dedicated workspace
• A reliable internet connection with the fastest speed possible in your area
• Devices and other essential equipment that meet minimal technical specifications
• Alignment with Our Values and the Xapo Values-Driven Leadership principles

Responsibilities

• Develop and implement affiliate and influencer strategies that align with acquisition and brand objectives, ensuring measurable impact on awareness, engagement, and member growth
• Identify and onboard credible affiliates and influencers whose voices resonate with Bitcoin users and align with the brand’s positioning
• Build and manage strong relationships with affiliates, influencers, and affiliate agencies to maximize the value of partnerships
• Negotiate commission rates and partnership terms to optimize outcomes for both Xapo and affiliates/influencers
• Track and analyze channel performance such as engagement, reach and ROI in collaboration with the Data team, providing regular reports to the broader team and leadership that highlight key wins and learnings
• Stay informed about emerging trends and opportunities in the affiliate and influencer marketing space, particularly within crypto and financial services
• Partner with Content, Community, and Growth Marketing team to identify opportunities for synergy
• Oversee the content planning and creative assets, to ensure alignment with brand guidelines and resonance with target audiences
• Leverage performance data to scale successful campaigns and explore new opportunities

Benefits

• Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world
• Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge
• Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals