Affiliate Marketing Manager

Summary

Join Facet as the Affiliate Marketing Manager and play a key role in driving top-of-funnel lead generation and growth strategies. You will own and manage Facet's affiliate marketing program, developing and executing a long-term strategy aligned with company KPIs. This role involves sourcing and negotiating new affiliate partners, monitoring and optimizing existing ones, and collaborating with cross-functional teams. Your analytical skills and experience with performance marketing will be crucial for tracking, analyzing, and optimizing affiliate performance. If you're a results-oriented affiliate marketer passionate about data-driven decision-making and helping people achieve financial success, this is the ideal opportunity.

Requirements

• 5+ years of affiliate marketing experience
• Deep expertise running multi-channel affiliate campaigns and familiarity with the end-to-end customer journey
• Expert in API integrations and webhooks, Zapier in particular
• Experience managing major affiliate aggregators (CJ, Impact, etc…)
• Proven track record of driving cost efficient member acquisition through affiliate marketing while collaborating effectively with cross-functional teams
• Comfortable juggling multiple projects in a fast-paced and ever-changing environment
• Strong analytical skills and ability to track and analyze campaign performance metrics
• Deep familiarity with CAC, CPA, CPC, CPM, CPL and LTV
• A strong grasp of funnel analytics and metrics driven performance marketing
• Deep understanding of the affiliate marketing space, channels and strategies
• Experience in Salesforce and Salesforce Marketing Cloud
• Detailed oriented with excellent communication and presentation skills
• Experience with affiliate marketing in the finance / fintech industry is a must

Responsibilities

• Own Facet’s affiliate marketing program and be the day to day manager while developing a long-term affiliate marketing strategy that aligns with company KPIs and growth goals
• Constantly source, vet and test new affiliate partners to keep an ongoing pipeline of consistent performing and efficient lead gen channels
• Track and analyze existing affiliate performance metrics, providing insights and recommendations for optimization. Share results and learnings with cross-functional stakeholders, ensuring alignment and visibility
• Stay up-to-date with relevant industry trends and best practices in affiliate marketing to drive new opportunities and continuous improvement
• Regularly using Salesforce / Marketing Cloud and internal data dashboards to monitor growth progress and campaign performance
• Constantly optimize the full funnel prospect journey, including landing pages and dynamic / personalized nurture comms
• Work closely with cross-functional teams including data and analytics, business operations, compliance and nurture to ensure an optimized end-to-end journey
• Support the Director of Growth and the wider-Marketing team as needed to expand performance-based growth initiatives

Benefits

• $80,000 - $95,000 base salary + bonus + equity determined by the experience, knowledge, skills, and abilities of the applicant
• Flexible PTO
• All the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid parental leave
• Certification reimbursement program
• Work from anywhere in the US