Plusgrade is hiring a
Analyst, Marketing Analytics & Insights

Summary

The job description is for a Marketing Analytics & Insights role in the travel industry. The role involves analyzing marketing campaigns, monitoring performance trends, profiling members, supporting marketing campaigns, participating in special projects, analyzing storefront performance, conducting AB testing experiments, and providing actionable insights. The required qualifications include experience in data analysis, strong analytical skills, communication skills, ability to work in a fast-paced environment, understanding of customer segmentation and predictive analytics, SQL and Python proficiency, Tableau experience, statistical analysis tools experience, web analytics platforms experience, and a degree in Business, Economics, Mathematics or Statistics is an asset. The benefits include pension matching, comprehensive health plans, flexible paid time off, travel experience credit, annual wellness credit, team events and monthly lunches, home office/commuter credit, work from anywhere program, parental leave top up, adventure pass.

Requirements

• Experience translating key business questions into well-structured analysis and presentations shared back to the business & partners
• Significant experience analyzing and measuring marketing promotion performance
• Strong analytical and problem-solving skills, with an ability to distill a large amount of data into actionable insights
• Well-developed communication and interpersonal skills to work cross-functionally, including developed written and presentation skills
• Ability to perform in a fast-paced environment where priorities change and need to be rebalanced
• Understanding of customer segmentation and predictive analytics
• Experience using SQL and Python to manipulate and analyze large and varied data sources
• Solid Visualization Tool experience. Tableau (or Qlikview/Microstrategy) experience is considered an asset
• Experience using statistical analysis tools (e.g. SAS, R, Dataiku, Alteryx, SPSS, etc)
• Experience working with web analytics platforms (e.g. Google Analytics, Adobe Analytics, etc)

Responsibilities

• Conduct post-campaign analysis to understand effectiveness of marketing campaigns, providing recommendations for improvement, optimization and deployment of new tactics & strategies
• Monitor overall performance trends, driving insights around customer behaviour and key performance drivers
• Profile members & developing customer segmentations - driving insights around customer behaviour to foster a strong understanding of purchase drivers and member personas
• Supporting marketing campaigns from ideation, offer design, performance monitoring, course correction & application of learnings to future promotions
• Participating in special projects as required, with responsibilities including data gathering, bespoke analysis, and the presentation of results and recommendations to internal and external stakeholders
• Analyzing storefront performance & monitoring the customer purchase journey  to identify customer friction points and areas for improvement/optimization
• Conducting AB testing experiments to evaluate the effectiveness of various product and UX features on storefront performance
• Analyzing and interpreting AB test results to identify insights and trends that inform decision-making & help optimize storefront performance
• Providing actionable insights and recommendations to enhance product and UX features based on AB test results
• Continuously monitoring industry trends and best practices in AB testing and ecommerce optimization to stay abreast of new methodologies and tools

Preferred Qualifications

Degree in Business, Economics, Mathematics or Statistics is an asset

Benefits

• Pension Matching
• Comprehensive Health Plans
• Flexible Paid Time Off
• Travel Experience Credit
• Annual Wellness Credit
• Team Events and Monthly Lunches
• Home Office/Commuter Credit
• Work From Anywhere Program
• Parental Leave Top Up
• Adventure Pass