Online Marketing Analyst

Summary

Join our team as an Online Marketing Analyst to play a crucial role in the success of our organization's online marketing efforts. Analyze various metrics, generate reports, and provide actionable insights to optimize online marketing initiatives and strategies.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field
• 2+ years of experience in online/digital marketing analysis
• Strong skills in data analysis and interpretation
• Proficiency in analytics tools like Google Analytics, Adobe Analytics, and social media analytics
• Familiarity with SEO and PPC platforms
• Strong analytical and critical thinking skills
• Excellent communication skills to effectively present data insights

Responsibilities

• Collect, process, and analyze various data related to the company's online marketing efforts, including web traffic, SEO, PPC campaigns, social media, email marketing, and other online marketing initiatives
• Create detailed reports and dashboards on online marketing performance, customer behavior, and competitor analysis
• Provide insights and actionable recommendations to optimize online marketing strategies and tactics
• Track the performance of online marketing campaigns, analyze the results, and suggest improvements
• Conduct online market research to keep up with industry trends and competitor activities
• Assist in planning and executing A/B testing for various online marketing initiatives to improve their effectiveness