PointClickCare is hiring a
Marketing Data & Insights Analyst

Summary

The job is for a Marketing Data & Insights Analyst at PointClickCare, a fast-growing healthcare technology company. The role involves analyzing trends of campaign performance, managing insights strategy, and using data to make decisions. The candidate should have 5+ years of experience in Digital B2B Marketing Analytics and be skilled in business acumen, strategic thinking, and communication.

Requirements

• Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
• 5+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience

Responsibilities

• Analyze trends of campaign performance to provide actionable insights that support growth strategy
• Track, measure and report digital performance to ROI through all technology platforms and digital channels against planned KPIs, goals and deliver actionable insights and recommendations
• Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization
• Partner with all Marketing functions and ensure compliance to set and agreed technology integration processes and SLAs to keep performance measurement as accurate as possible and flexible to support the organizations scalability and growth
• Act as a project manager for the marketing analytics team, helping the team stay up to date with documentation and data governance

Preferred Qualifications

Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance

Benefits

$83,000 - $89,000 a year + 10% bonus + benefits