Analytics Manager

Summary

Join Affirm's Marketplace team as a Marketplace Analytics Manager and play a critical role in optimizing offer performance, driving user engagement, and delivering merchant value and profitability. You will oversee daily offer decisions, develop prioritization frameworks, monitor performance metrics, build dashboards and reports, and collaborate with various teams. This high-impact role requires strong analytical skills and experience in marketplace analytics, with a focus on affiliate models, offer prioritization, and ranking algorithms. Success involves balancing operational precision with strategic foresight in a fast-paced environment. This opportunity allows you to contribute to strategic initiatives, conduct profitability analyses, and evaluate customer lifetime value. Affirm offers a competitive compensation package and benefits.

Requirements

• 7+ years in analytics; direct experience in analytics for marketplace businesses or platforms, with familiarity in affiliate models, offer prioritization and ranking algorithms strongly preferred
• This position requires either equivalent practical experience or a Bachelor’s degree in a related field
• Experience with data tools such as SQL, Python, and affiliate platforms (e.g., Affluent, Nucleus); Comfortable managing ETLs and working with engineering teams to optimize data pipelines
• Deep understanding of the intersection of user experience, merchant outcomes, and profitability, with the ability to make tradeoffs that maximize overall marketplace value
• Proven ability to work with large datasets and perform complex analyses, including LTV/CAC evaluations, profitability assessments, and KPI tracking
• Ability to align detailed operational work with broader business objectives
• Proven experience working cross-functionally with technical and business teams to rapidly test, learn and deliver business objectives in a fast paced growth organization
• Track record of driving results amidst competing priorities in fast-paced, dynamic environments

Responsibilities

• Oversee day-to-day decisions about which offers are surfaced to users, ensuring alignment with goals for engagement, GMV, conversion, and profitability, while building towards automation at scale
• Develop and apply frameworks to prioritize competing merchant offers, including key seasonal promotions and high-visibility placements
• Monitor marketplace performance metrics and adjust strategies based on indicators such as user engagement, relevance, merchant outcomes and customer LTV
• Build and maintain dashboards and reports to track key Marketplace KPIs and support data-driven decision-making
• Partner with Sales, Client Success and Marketing teams to grow Affirm’s network of marketplace partners and drive increased value to merchant partners
• Collaborate with Product and Engineering teams to enhance the use of ranking algorithms and offer-matching tools
• Contribute to strategic initiatives that test and refine new placement opportunities or optimize marketplace performance
• Conduct loan-level profitability analyses to ensure offers and placements align with credit and financial performance goals, balancing consumer and merchant value
• Analyze customer lifetime value (LTV) and customer acquisition costs (CAC) to evaluate the profitability of different user segments and inform offer placement strategies
• Evaluate affiliate portfolio performance by integrating network data, identifying trends, and assessing the incremental impact of merchant-funded incentives on overall marketplace profitability

Preferred Qualifications

Knowledge of backend search systems and relevance optimization is highly desirable

Benefits

• 100% subsidized medical coverage, dental and vision for you and your dependents
• Monthly stipends for health, wellness and tech spending
• Equity rewards
• Competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment