Omnichannel Analytics Manager

closed
AbbVie Logo

AbbVie

๐Ÿ“Remote - United States

Summary

Join AbbVie as an Omnichannel Analytics Manager and contribute to the success of our HCP Omnichannel experiences. This hybrid role, based in Mettawa, IL (Tuesday-Thursday), or remote, involves designing and implementing analytics plans to optimize omnichannel promotional performance across the Immunology franchise. You will translate business requirements into analytics solutions, lead audience-level analytics, and partner with cross-functional teams. The ideal candidate possesses strong technical analytics skills, omnichannel expertise, and experience with A/B testing and multi-touch attribution modeling. This position offers opportunities for professional growth and collaboration within a dynamic environment.

Requirements

  • Bachelorโ€™s Degree with a concentration in marketing/sales/quantitative analysis
  • 4+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization (e.g., marketing-mix modeling, multi-touch attribution)
  • 4+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli (i.e., A/B testing, Test/Control)
  • 4+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics
  • 4+ years of demonstrated experience in Omnichannel marketing and analytics, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing
  • Strong collaboration, communication, project management and vendor management skills
  • High motivation, strong work-ethic and positive attitude while working under tight timelines
  • Hands-on experience and fluency in coding SQL (BigQuery, Hue, etc.)
  • High degree of adaptability, perseverance, creativity and acumen to flourish in a dynamic environment

Responsibilities

  • Builds and implements analytic plans that heighten visibility of Omnichannel promotional opportunities and improves the effectiveness and/or efficiency of omnichannel experiences
  • Translates business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery
  • Supports delivery of Omnichannel optimization recommendations using insights and analytics, in partnership with Omnichannel Analytics Manager II/Associate Director
  • Lead audience level analytics across 1P, 3P audiences across omnichannel strategic blueprint
  • Explores advanced omnichannel analytic solutions, including multi-touch attribution modeling, promptly driving tactic-level media optimization
  • Partners with Business Technology Solutions, Data Science, Customer Experience, Media and Franchise Insights/Analytics peers to orchestrate new approaches and data sources to power omnichannel analytics and activation opportunities for Consumer promotional efforts
  • Enhances Omnichannel performance reporting or dashboarding that encompasses media and website KPIs connected with prescription data to continuously track Omnichannel marketing impact and optimize cross-channel investment allocation
  • Serve as โ€œexperimentationโ€ analytic lead for agile efforts as prioritized
  • Support Use Case ideation, value estimation and development
  • Own Use Case experiment design and measurement
  • Extends winning tests into CORE marketing campaign
  • Achieve cross-functional alignments with peers

Preferred Qualifications

  • MarTech knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
  • Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning
  • Previous DMP, Media Analytics, Adobe Analytics Experience and Familiarity with click-stream data
  • Experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus

Benefits

  • Paid time off (vacation, holidays, sick)
  • Medical/dental/vision insurance
  • 401(k)
  • Short-term incentive programs
  • Long-term incentive programs
This job is filled or no longer available