Analytics Specialist

Summary

Join OMG, Australia's largest independent digital marketing agency, as a Google Analytics Specialist based in Ukraine. You will implement and maintain tracking codes, configure Google Analytics and Google Tag Manager, analyze website traffic and user behavior, and collaborate with stakeholders. The role requires strong proficiency in Google Analytics, data visualization tools, and web development technologies. You will provide expertise on Google Analytics best practices and train team members. The position offers flexible remote work, aligned with Australian business hours, within a supportive and collaborative team environment.

Requirements

• Proven work experience as a Google Analytics Specialist or in a similar role
• Strong proficiency in Google Analytics, including advanced features like custom dimensions, segments, and event tracking
• Familiarity with data visualisation tools (e.g., Looker Studio) to create meaningful reports and dashboards
• Knowledge of web development technologies (HTML, JavaScript) and their impact on tracking and analytics implementation
• Analytical mindset with the ability to interpret complex data sets and derive actionable insights
• Strong proficiency in Google Tag Manager
• Excellent communication skills with the ability to present data-driven recommendations to stakeholders
• Detail-oriented approach to ensure data accuracy and quality
• Willing to work in Australian working hours (starts at 11AM-7:30PM Sydney Time but very much flexible)
• While this is a remote/ WFH role, candidate must be located in Ukraine

Responsibilities

• Implement and maintain tracking codes across websites and digital platforms
• Set up and configure Google Analytics and Google Tag Manager accounts for conversion tracking on relevant metrics
• Develop and maintain a comprehensive understanding of business goals, user behaviour, and key performance indicators (KPIs)
• Conduct in-depth analysis of website traffic, conversion rates, user behaviour, and marketing attribution to identify opportunities for improvement
• Collaborate with internal and external stakeholders
• Provide expertise and guidance on Google Analytics best practices, data integrity, and data governance
• Stay updated with industry trends and advancements in web analytics and digital marketing to recommend innovative approaches
• Train and educate team members on Google Analytics usage, data interpretation, and reporting capabilities

Preferred Qualifications

• Experience with Google Ads and the Meta platform highly desirable
• Strong problem-solving skills and the ability to work independently as well as in a team environment
• Experience with various CMSs to compare data between CMS and other platforms (such as Google Analytics, Facebook or Google Ads)
• Google Analytics certification is a plus