Area Sales Manager

Summary

Join LightForce Orthodontics as an Area Sales Manager and leverage your B2B sales expertise to promote our innovative 3D-printed orthodontic solutions. You will sell directly to orthodontic practices, transitioning them from analog to digital workflows. Responsibilities include achieving sales targets, managing a defined territory, and building strong relationships with practice teams. You will deliver clinical training, collaborate with integration specialists, and utilize data analytics to drive customer decision-making. Demonstrate leadership, stay updated on industry trends, and effectively manage travel. This role requires a consultative sales approach and a proven track record of success.

Requirements

• Bachelor’s degree and/or equivalent experience required
• Minimum of 3+ years outside business-to-business (B2B) sales experience
• Industry experience selling a medical device, capital equipment, dental, orthodontic, or other relevant B2B experience
• Comfortable having clinical conversations with orthodontists
• Ability to facilitate business discussions with orthodontic practice owners (Cash flow analysis, ROI, P&L, etc.)
• Proven track record of achieving sales goals
• Valid Driver's license and ability to travel
• Requires the ability to use hands, and reach with hands and arms
• Requires the ability to see, listen, and speak

Responsibilities

• Use a consultative sales approach to demonstrate how LightForce’s solutions will transform an analog business into an innovative digital workflow
• Achieve quarterly and annual sales targets
• Plan and execute an area territory plan based on your understanding of the potential of customers
• Manage a defined geography of accounts to promote the LightForce system to new and existing customers with the goal of full LightForce integration
• Utilize analytics to help drive customer’s decision making
• Foster positive relationships with orthodontic practice team members (Treatment Coordinators, Office Managers, Assistants) within targeted practices. Build relationships within, utilizing a consultative and collaborative approach with the common goal of inspiring each team member to modernize and grow their business utilizing the LightForce system
• Deliver Clinical Training and presentations both virtually and in person to a variety of customer types as well as internal audiences, to maximize implementation, utilization and integration of LightForce technology and refining office processes
• Collaborate with LightForce Integration Specialists, and lead and manage the new customer onboarding strategy, and deliver full integration with both doctors and staff of orthodontic practices
• Demonstrate leadership by displaying strategic thinking, having a global and company mindset, focusing on results, acting customer centric, and continuously developing skill sets
• Stay active and engaged with important orthodontic related organizations to stay abreast of trends and changes in orthodontics that impact our business and customers
• Utilize data/analytics to help customer’s drive decision making
• Orchestrate additional internal company resources to optimize the customer experience and provide ongoing promotion of LightForce solutions
• Effective and independently manage booking of travel within company guidelines; ensuring to adhere to personal expenses and expense reporting requirements in a timely manner
• Be creative, self-disciplined and capable of identifying and completing critical tasks independently with a high sense of urgency

Preferred Qualifications

Orthodontic sales experience