Associate Director, Analytics Engineering

Summary

The job is for an Associate Director of Analytics Engineering at Wpromote, a fast-growing company that prioritizes work-life balance and offers benefits such as half-day Fridays, unlimited PTO, flexible schedules, remote work options, 100% paid parental leave, 401(k) matching, various insurance plans, annual Class Pass credits, and more. The role involves managing a team of Analytics Engineers, training them, monitoring their bandwidth, and overseeing projects related to analytics tracking.

Requirements

• 5+ years being client-facing, within an Advertising Agency or similar client environment
• 3+ years leading a team of 3+ individuals
• 5+ years working with tag management systems including any of the following: GTM, Segment, Tealium, Adobe Launch
• 5+ years working inside Google Analytics and/or Adobe Analytics
• Tagging proficiency in different frameworks
• Hands-on experience with APIs, server-side tracking (sGTM, CAPI) and privacy tools (OneTrust, Cookiebot)
• Knowledge of JavaScript, HTML, and SQL
• Familiarity with different Digital Marketing Ad platforms and Digital Analytics tools
• Thought leadership in the digital marketing atmosphere
• Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
• Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously

Responsibilities

• Managing and mentoring a team of Analytics Engineers servicing the enterprise, large growth, and emerging digital client portfolios
• Training and coaching up the team by reviewing deliverables to ensure quality assurance checks and best practices are in place
• Monitoring team bandwidth and new business to advocate for the appropriate amount of staff to effectively service our client portfolio
• A point of escalation when client challenges are present and providing guidance to the team
• Responsible for scoping projects and providing high-level oversight to completion
• Partnering with DSA leadership and Technical Project Management to design processes to efficiently deliver cohesive DSA services across technical teams to clients and internal stakeholders from our support queue
• Overseeing, extending functionality, and ensuring the overall health of clients' event tracking infrastructure
• Supporting medium-to-advanced client and server-side tracking solutions in tag management systems such as Google Tag Manager and Adobe Launch to improve data accuracy, privacy compliance, and performance across different platforms
• Auditing Google Analytics and Adobe Analytics Platform implementations for accurate reporting
• Identifying and resolving data quality issues across a variety of data sources