Associate Director of Paid Media

Summary

Join Power Digital as a Paid Media Associate Director and lead a team of 4+ in driving client growth and innovation. You will be responsible for exceptional management, coaching, and complex account handling. Proactively seek new opportunities to improve the team and utilize AI technologies. This role requires 5+ years of digital marketing experience, including 3+ years in an agency setting and 2+ years of management experience. Expertise in SEM, various campaign types, and data analysis is essential. Power Digital offers a fully flexible work environment, robust benefits, and unlimited time off.

Requirements

• 5+ years of digital marketing experience
• 3+ years in agency setting
• Minimum 3 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads
• 2+ years of management experience
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Responsibilities

• Exceptional management and consistent application of management responsibilities and philosophies for their team
• Assuming a very active role in coaching direct reports and other members of the department via shadowing, role-playing, modeling, giving feedback, storytelling, coaching, and explaining the why
• Exemplifying the gold standard of a lead and able to take on the most complex client accounts, executing all responsibilities with high quality, on time, and with exceptional communication and strategic thinking
• Proactively looking down the field to retain & grow client revenue within the individual portfolio, and to improve the team internally
• Always searching for new opportunities to uplevel the team (operations, camaraderie, strategy/skill set, product, etc.)
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives