Influential is hiring a
Associate Director Campaign Creator Strategy Lead

Summary

Influential is seeking an experienced Associate Director, Campaign & Creator Strategy Lead to manage social media campaigns for Fortune 500 clients. The role involves leading a team, overseeing campaign execution, and managing budgets. Remote work, competitive compensation, unlimited PTO, comprehensive health insurance, equity options, 401(k) matching, stipends, and a collaborative work culture are offered.

Requirements

• 5 - 7 years of experience working in a digital, advertising, or influencer marketing environment
• Strong leadership and people management skills
• Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
• Expert negotiating skills and management of six figure Influencer campaign budgets
• Established and extensive network of managers/agents or Influencer contacts
• Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Strong organizational skills and attention to details, while juggling multiple projects and timelines
• Comfortable working in a startup environment, creating organization and processes where none may exist
• Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
• Bachelor’s degree or equivalent experience

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Lead, mentor, and manage a team of Campaign Managers and Creator Partnerships to ensure they strategize pre-sale planning and effectively execute campaigns
• Oversee the end-to-end execution of campaigns, ensuring that influencer-created content aligns with brand messaging and quality standards
• Monitor campaign performance metrics and analyze data to assess the effectiveness of strategies and make data-driven recommendations for optimization
• Assist Campaign Managers in developing creative briefs, campaign timelines, and content guidelines for influencer partnerships
• Oversee Influencer ‘casting’, negotiation, contracting and content management across different brand campaigns

Preferred Qualifications

• Experience at a marketing-tech or media start-up
• You’re passionate about social media and/or influencer marketing

Benefits

• Remote company - work from home!
• Competitive compensation
• Unlimited PTO with inclusive holiday benefits
• 100% company paid medical, dental & vision insurance for employees
• Equity options for all employees
• Fully vested 401(k) matching
• Stipends for phone & wifi, health & wellness, and more!
• An awesome collaborative work culture, a diverse team, and more