Wattpad is hiring a
Senior Manager, Trade and Consumer Strategy

Summary

Join Wattpad WEBTOON Studios as a Sr. Manager, Trade + Consumer Strategy for a one-year maternity leave contract. Oversee marketing and publicity efforts for the Global Publishing division's direct publishing imprints. Report to the SVP, Head of Global Publishing.

Requirements

8+ years experience in publishing publicity and marketing, ideally with graphic novel and US market expertise

Responsibilities

• Lead all activities across six key channels: Advertising, Publicity, Retail Marketing, Events, Social Media, and Influencers for our Wattpad WEBTOON Book Group titles
• Working closely with the Associate Director, set budgets and allocate resources across our title mix and reconcile financial obligations monthly
• Actively participate in all key Publishing meetings, providing insights on acquisitions, pub dates, and covers to ensure we are delivering on our promise to be a commercially focused imprint
• Evaluate and make recommendations on title marketing campaigns to ensure that each is focused and strategically aligned with budget and audience goals
• Develop and manage campaigns for top-tier titles as needed
• Present plans in meetings with sales, editors, creators, agents, and Wattpad WEBTOON Studios staff
• Ensure Sales Manager and Distributor have all tools needed to effectively sell in our titles at the account level
• Establish campaign benchmarks and measure results of marketing campaigns and optimize future activities based on results
• Empower a dynamic internal team and foster relationships with internal stakeholders and external partners

Benefits

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Health benefits, including vision and dental!
• RRSP Contributions (Canada), 401K Contributions (USA)
• Generous vacation and Parental Leave Top-up
• Corporate discount for gym memberships for you and your family
• Winter break shutdown and a whole lot more!