Associate Director, CRO

Summary

Join DEPT® as a senior-level Conversion Rate Optimization (CRO) expert with 5+ years of experience managing and running CRO projects. Collaborate with client services and CRO teams on test research, hypotheses, strategies, and test plans. Provide feedback and guidance on CRO projects, support quantitative and qualitative research, and communicate with clients to understand business objectives. Manage a team of CRO experts, project manage testing queues, and oversee CRO managers. Create and establish agency methodology around CRO research and test strategies. This client-facing role requires exceptional communication skills and experience with various testing tools, including Adobe Target.

Requirements

• Passion for the field of conversion optimization
• Exceptional communication skills – both written and oral
• Powerpoint/GSlide experience creating well designed, organized, and strategic presentation
• 5+ years of CRO-specific experience, either at an agency or in an in-house role
• Academic and practical experience with a wide array of research methodologies
• Reporting experience
• Creating, analyzing, and reporting on data points
• Detail oriented & organized
• Willingness and ability to learn
• Ability and strong desire to problem-solve
• Positive attitude and is a self-starter
• Ability to handle changing priorities
• Time management skills
• Efficient working style
• Experience with testing tools (e.g. Optimizely, Google Optimize, VWO, AB Tasty) - MUST have Adobe Target
• Experience managing post launch QA, results monitoring, statistical analysis of test results, assistance with test plans and test strategy, maintaining CRO roadmap documentation, providing reporting to account managers across accounts they are assigned

Responsibilities

• Collaborate with the Client Services and CRO teams on test research, hypotheses, strategies, and test plans
• Provide feedback and guidance to CRO projects and engagements
• Support on quantitative and qualitative research, including (but not limited to)
• Heuristic Analysis
• User Testing
• Heatmapping/Scrollmaping
• Visual Analytics
• Data Analytics
• Competitive Research
• Creation of new research deliverables to support client needs
• Communicating with clients to understand and document the business objectives
• Managing a team of other CRO experts and providing client services support on all CRO engagements
• Project managing the testing & production queue which includes both CRO managers and developers
• Oversee CRO Managers who are running CRO engagements to ensure they are properly supported
• Creating, furthering, and establishing agency methodology around CRO research and test strategies

Preferred Qualifications

• Experience running a agency-level CRO program
• Team management experience
• Tableau/Data Visualization experience

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave