Associate Director, Growth Marketing

Summary

Join Out & Equal Workplace Advocates as an Associate Director, Growth Marketing and lead the strategy and execution of demand generation efforts. You will drive pipeline growth, brand awareness, and new partner acquisition through digital and outbound marketing channels. This role combines data-driven campaign execution, audience segmentation, marketing technology, and strategic research. The ideal candidate is a performance-oriented marketer who excels in collaboration and identifying growth opportunities. You will support the Revenue & Growth team through cold outreach, market research, and campaign optimization. This remote position offers a competitive salary and benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field—or equivalent experience
• Successful results in B2B marketing environment with evidence of growth
• 7–9 years of experience in growth marketing, digital demand generation, or related roles
• Hands-on experience with Salesforce Marketing Cloud Account Engagement (MCAE), Lusha, Google Analytics 4, and WordPress
• Strong expertise in developing and executing omni-channel lead generation campaigns, including cold email outreach
• Proven ability to manage segmentation, list building, and personalization strategies using marketing technology platforms
• Deep understanding web analytics and conversion optimization best practices
• Data-driven decision-maker with the ability to synthesize insights and recommend strategic adjustments
• Excellent collaboration, project management, and communication skills
• Proficiency in Microsoft Office Suite (call out specific programs in parenthesis)
• PowerPoint presentation skills

Responsibilities

• Develop and execute integrated, multi-channel marketing strategies to drive qualified lead generation and conversion
• Manage and optimize digital campaigns across paid search, paid and organic social media, content marketing, SEO, and email
• Collaborate with the Content Strategist to craft content aligned with campaign goals, audience needs, and SEO best practices
• Build and oversee go-to-market strategies for new initiatives, driving awareness and engagement from both new and existing partners
• Partner with Lifecycle Marketing Manager to align campaign timing, messaging, and targeting to overall funnel objectives
• Guide the execution of paid and organic social media campaigns that support demand generation goals and brand visibility
• Identify opportunities for campaign amplification via paid ads
• Identify and segment target organizations and contacts based on demographic and firmographic data
• Conduct market research to understand industry-specific challenges, competitor positioning, and emerging trends to inform marketing strategies
• Build segmented contact lists and deploy targeted cold email campaigns designed to drive engagement and conversions
• Design and execute email engagement campaigns that move prospects from new lead to Marketing Qualified Lead (MQL)
• Monitor lead behavior and refine nurturing workflows to ensure prospects are receiving timely, relevant messaging based on their engagement
• Develop strategies to re-engage cold or inactive leads through tailored offers and messaging informed by behavioral data
• Track and report performance across all marketing channels, including lead generation, conversion rates, and ROI
• Run A/B testing and multivariate experiments to improve campaign outcomes and guide marketing investment decisions
• Leverage analytics tools to evaluate campaign effectiveness and audience behavior
• Manage and optimize the use of Salesforce MCAE, Lusha, and other marketing tools to support segmentation, outreach, and funnel tracking
• Ensure smooth integration between marketing automation, CRM, and analytics systems to support reporting and lead attribution

Benefits

• Typical hiring range for high cost of living locations (DC/CA/NYC): $95,325 - $127,100
• Typical hiring range for all other locations: $81,026 - $108,035
• Remote, EST strongly preferred