Associate Director, Marketing

Summary

Join Deel, a rapidly growing SaaS company, as an Associate Director or Senior Marketing Manager to lead the marketing strategy for the DACH region. You will develop and execute go-to-market strategies, collaborate with sales and marketing teams, own integrated campaigns, and drive growth through various initiatives. This role requires a proven track record in DACH market demand generation and a deep understanding of the target audience. You will be responsible for budget management, performance analysis, and reporting on key KPIs. The ideal candidate possesses strong analytical, communication, and collaboration skills, along with fluency in English and German. Deel offers competitive pay, stock grant opportunities, flexible remote work, and additional perks.

Requirements

• 7-10+ years of experience in regional/growth marketing positions, with the majority focused on the DACH market
• Proven success in developing demand generation strategies and uncovering new marketing channels for growth in the DACH region
• Know the market intrinsically with experience finding our target audiences through market-specific channels and partners
• A hacker’s mentality with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom
• Strong analytical skills with a history of measuring and enhancing marketing channel performance
• Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale
• Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders
• Written and verbal fluency in English and German (native-level) is required; additional European languages are a bonus

Responsibilities

• Develop go-to-market marketing strategy, including messaging and positioning, with a strategic focus on maximising pipeline and conversion
• Work closely with local sales, central marketing, and digital marketing teams to create and execute market focused demand and field marketing programs that accelerate pipeline growth
• Own content and integrated campaign strategy and execution, working collaboratively with agencies, influencers and partners across sales, growth, and wider marketing functions
• Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders
• Drive growth at the market level by developing and reporting on key KPIs, assessing pipeline health, and activating lead acceleration plans
• Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win
• Identify and account for regional differences for DACH across global GTM, tailoring marketing strategies with a market lens
• Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams
• Track ROI and budget, influencing the allocation of marketing spend based on past performance insights

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access