Associate Director, Integrated Planning & Strategy

Summary

Join DEPT®, a pioneering technology and marketing agency, as an Associate Director, Integrated Planning & Strategy. This leadership role requires a seasoned client partner who can build trust with senior-level clients and a strategist skilled in storytelling and omnichannel planning. You will lead full-funnel media strategies, develop communication plans, and collaborate with cross-functional teams. The position demands 5+ years of experience in cross-channel media strategy and 3+ years in Paid Social media campaign planning and optimization. This remote role requires location within 50 miles of Los Angeles, CA. DEPT® offers a comprehensive benefits package including healthcare, 401k, PTO, paid holidays, and parental leave.

Requirements

• 5+ years of hands-on and leadership experience in cross-channel media strategy, planning & activation inclusive of all digital channels (Search, Social, Programmatic/Direct) with Paid Social being a sole channel for this particular role
• 3+ years of combined experience in hands-on keyboard campaign planning, activation and optimization of Paid Social media campaigns across major Social platforms (e.g. Facebook, Instagram)
• Experience working with nationally / globally recognized brands, ideally in a multi-agency and multiple client stakeholder environment (e.g. IAT, portfolio of brands)
• Experience planning Paid media channels within a larger media ecosystem that includes Owned channels
• Experience and understanding of measuring media & marketing effectiveness, having worked with Data Science, Analytics and Measurement counterparts directly to form client facing recommendations
• A balanced mix of robust B2C and B2B experience
• Understanding of Brand and Performance media and the synergy across the two
• Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust. Strong collaboration, client relationship, and leadership skills
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative, while rigorous and analytical
• Able to understand clients visible and invisible needs
• Experience navigating cross-functional teams and dynamics
• Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
• Flexibility to travel for work meetings and events

Responsibilities

• Elevate a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our clients’ businesses and what makes them tick
• Work closely with various Client stakeholders as an extension to their internal teams
• Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
• Lead full-funnel, connected media and data driven strategies
• Develop communication plans that connect Consumer, Channel and Content insights into media strategy and activation opportunities
• Work closely with various Client stakeholders and their internal teams to develop briefs that guide adjacent internal and external partners for campaign activation
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Use insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way

Preferred Qualifications

Knowledge and experience in traditional channels

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave