Director, Integrated Planning & Strategy

Summary

Join DEPT® as an Associate Director, Integrated Media Strategy & Planning and lead the expansion of our Integrated Planning and Strategy practice. This leadership role requires a holistic understanding of consumers, culture, channels, content, and commerce, along with experience in full-funnel, connected media, and data-driven strategies. You will collaborate with cross-functional teams, both internally and with clients, to develop and execute holistic media campaigns. This remote position requires 6+ years of experience and is located within 50 miles of New York, NY. DEPT® offers a comprehensive benefits package including healthcare, 401k, PTO, paid holidays, and parental leave.

Requirements

• 6+ years of hands-on experience in omni-channel media strategy, planning & activation inclusive of all digital channels
• Experience working with nationally / globally recognized brands, ideally in a multi-agency and stakeholder environment (e.g. IAT)
• A balanced mix of robust B2B and B2C experience
• Understanding of brand and performance media and the synergy across the two
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative, while rigorous and analytical
• Able to understand clients visible and invisible needs
• Strong collaboration, client relationship, and leadership skills
• Experience navigating cross-functional teams and dynamics
• Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)

Responsibilities

• Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
• Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our partners business and what makes it tick
• Experience leading full funnel, connected media and data driven strategies
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Experience using insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
• Is a trusted advisor for internal functional team members and external partners and becoming an expert within integrated planning
• Ability to boost morale and develop team culture - being a positive example and growing careers of junior team members alike
• Provides new or different thinking and shares ideas openly
• Strong communication and presentation skills and is able to contribute to a client presentation confidently on their own
• Strong analytical mind and strategic thinker / problem solver and is solution-oriented

Preferred Qualifications

Knowledge and experience in traditional channels

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave