Associate Director, Integrated Planning & Strategy

Summary

Join DEPT® as an Associate Director, Integrated Media Strategy & Planning! This remote leadership role, based within 50 miles of Atlanta, GA, requires a holistic understanding of consumers, culture, channels, content, and commerce. You will lead full-funnel, data-driven strategies, collaborate with cross-functional teams, and champion client growth. The position demands strong analytical and communication skills, along with 6+ years of experience in omni-channel media strategy. DEPT® offers a collaborative environment and a comprehensive benefits package, including healthcare, 401k, PTO, paid holidays, and parental leave.

Requirements

• 6+ years of hands-on experience in omni-channel media strategy, planning & activation inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatory
• Experience working with nationally / globally recognized brands, ideally in a multi-agency and stakeholder environment (e.g. IAT)
• A balanced mix of robust B2B and B2C experience
• Understanding of brand and performance media and the synergy across the two
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative, while rigorous and analytical
• Able to understand clients visible and invisible needs
• Strong collaboration, client relationship, and leadership skills
• Experience navigating cross-functional teams and dynamics
• Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)

Responsibilities

• Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
• Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our partners business and what makes it tick
• Experience leading full funnel, connected media and data driven strategies
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Experience using insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
• Is a trusted advisor for internal functional team members and external partners and becoming an expert within integrated planning
• Ability to boost morale and develop team culture - being a positive example and growing careers of junior team members alike
• Provides new or different thinking and shares ideas openly
• Strong communication and presentation skills and is able to contribute to a client presentation confidently on their own
• Strong analytical mind and strategic thinker / problem solver and is solution-oriented

Preferred Qualifications

Knowledge and experience in traditional channels

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave