Associate Director of Paid Media

Summary

Join Silverback Strategies as an Associate Director of Paid Media and lead a team of 2-4 Paid Media Account Managers. You will be a subject matter expert, developing and managing client strategies, mentoring your team, and driving innovation within the agency. This role involves managing 1-2 large client accounts, collaborating with other teams, and reporting to the Senior Director of Paid Media. You will be responsible for team management, paid media strategy and execution, and building strong client relationships. Silverback offers a remote work environment and a variety of benefits.

Requirements

• Minimum of 6+ years of digital / performance marketing agency experience
• Previous agency experience is a MUST-HAVE!
• At least 2 years of experience acting as a team lead and/or people manager, ideally in a performance marketing agency environment
• Tactical experience with BOTH Paid Search and Paid Social platforms. Search- or social-only candidates will not be considered!
• Track record of success in managing high-performing teams through “formal” management techniques like 1:1s, performance management/reviews, etc
• Advanced proficiency with Google Analytics and Sheets/Excel

Responsibilities

• Act as the direct people manager for a high-performing team of 3-4 Paid Media Managers (account managers), each of whom has their own portfolio of 2-4 clients per person
• Hold weekly 1:1s with direct reports; take an active role in coaching, mentoring, and developing employees
• Accountable for hiring success onto your assigned team
• Play an active role in engaging & retaining high-performing employees
• Promote a positive, collaborative, psychologically safe work environment through highly personalized people management techniques
• Leverage Asana project management tool to create and assign tasks, ensuring a smooth workflow among Media team members
• Join in brainstorming sessions and collaborate with the Senior Director of Paid Media and other key Media stakeholders (Associate Director of Media Planning, Associate Director of Ad Ops & Data) in the continued development of Paid Media best practices
• Act as the “right hand” of the Sr. Director of Paid Media to help them set & execute department-level priorities and keep the department running smoothly
• Responsible for driving the strategy, innovation and performance of multiple client Paid Media strategies and building long-lasting client relationships
• Work independently and with your team to plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals
• Collaborate with Client Services and SEO counterparts on cross-channel marketing strategy for clients
• Collaborate with Creative team on ad creation and testing plans as well as the Measurement team on CRO improvements, tracking implementation and optimization
• Play lead role in developing Paid Media channel strategy for clients, aligned with organizational and marketing goals and KPIs, including Search, Display, Social, and Video
• Lead channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations and testing
• Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices
• Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving, and issue resolution
• Act as the “face of Paid Media” for your assigned client(s)
• Play a higher-level role in overseeing the success of your direct reports’ clients, assisting with brainstorming or problem solving as needed
• Identify upsell and cross-sell opportunities for clients on your team
• Clearly and accurately communicate project timelines, managing client expectations and adhering to established internal workflows

Preferred Qualifications

• Previous experience managing paid media strategies & execution for midmarket/midsize clients highly preferred!
• Excellent written and verbal communication skills
• Strong relationship building & interpersonal skills — both for building trust and rapport with fellow Silverbackers (especially your direct reports) and clients!
• Genuine curiosity and passion for learning
• Outstanding time management and organization skills
• Strong work ethic and a “roll up your sleeves and get it done” mentality
• Service-oriented mindset; you should genuinely want to and enjoy delivering excellent customer service and client experience(s)
• Unafraid of constructive feedback — seeking to constantly improve and “level up”
• Ability to handle tough conversations with clients as needed & constantly seek to move a client relationship forward even in the face of challenges
• Desire to work in a highly collaborative environment with very skilled, smart, and talented teammates!

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match
• Fully remote agency with employees working across the continental United States