Associate Director, Paid Media

Summary

Join Single Grain as an Associate Director of Paid Media and lead the development and execution of advanced paid media strategies across multiple platforms. You will manage high-profile accounts, optimize performance, and ensure successful campaign delivery. This role requires strong leadership, analytical skills, and a passion for paid media. You will manage and mentor a team, analyze performance data, and stay updated on industry trends. Single Grain offers a competitive salary, benefits, and a 100% remote work environment.

Requirements

• 6+ years of campaign management experience, with strategic expertise on multiple advertising platforms (e.g., Google, Facebook, Bing, Twitter, Pinterest, Amazon, etc.)
• 18+ months of experience managing and mentoring direct reports
• Experience directly managing monthly budgets of $200k-$1M
• Proven experience with creating innovative paid media strategies and training junior team members on creative solutions
• Deep platform knowledge and recent hands-on experience
• Experience with Google Analytics and Tag Manager, ability to flag issues/errors and help troubleshoot

Responsibilities

• Develop and execute paid media strategies across Meta, Google, Bing, TikTok, LinkedIn, and other emerging platforms for lead gen and/or ecommerce clients (both is a plus!)
• Independently manage multiple accounts with minimal supervision, ensuring all campaigns meet client KPIs and business goals
• Regularly communicate with clients about performance and address any concerns that arise
• Troubleshoot issues using available tools and resources, showing a strong ability to self-solve and learn
• Analyze data (ROI, ROAS, CPA, CTR, etc.) and turn insights into actionable strategies to optimize performance
• Collaborate with the creative team to ensure high-performing ads and assets are utilized
• Stay updated with the latest trends and changes in paid media, applying new knowledge to improve campaign results
• Run A/B tests and take calculated risks to drive positive results for your clients
• Manage, mentor, and assist junior team members, providing guidance and oversight of their accounts
• Hold weekly 1:1s with direct reports, support personal development goals, and conduct performance reviews

Preferred Qualifications

• Google Ads and Facebook Blueprint certifications are a plus
• Experience with Google Merchant Center and/or feed management platforms is a plus

Benefits

• Base Salary: $95,000 - $110,000 + bonus eligibility
• Medical, Dental, and Vision Insurance
• Flexible PTO
• Home Office Stipend
• MacBook Provided
• 100% Remote