Associate Director of Paid Social

Summary

Join Power Digital as a Paid Social Associate Director and lead a team of 4+ in delivering exceptional performance marketing results for high-profile clients. You will oversee team development, client account management, and strategic planning, leveraging AI technologies and Power Digital's proprietary Nova ecosystem. This role demands strong leadership, communication, and data analysis skills, along with extensive experience in paid social media buying and e-commerce. You will be responsible for driving client growth, innovating channel strategies, and ensuring top-tier product delivery. Success in this position requires a proven track record in performance marketing and a passion for fostering a positive team environment.

Requirements

• Legally able to work in U.S. without visa sponsorship
• 3+ years of experience in performance media buying, ideally in a digital or media agency (inclusive of 1.5+ years of experience in performance media buying on Meta)
• 2+ years of E-commerce experience
• Management experience required
• Strong Excel and data analysis skills
• Experience with Google Analytics, Shopify, and other technical platforms
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Excellent communication skills required and ability to ask clarifying questions
• Strong enthusiasm, passion, creativity and commitment to paid social and client work
• Entrepreneurial spirit with passion for knowledge and personal growth

Responsibilities

• Responsible for the management of a pod of team members
• Effectively manage bandwidth, sentiment, and utilization of team members within the pod
• Oversee the development of team members to build skills, address weaknesses via coaching, and facilitate progression in their career goals
• Lead and facilitate a positive team member experience, acting as a champion for the team and motivating a great team culture within the pod
• Oversee the delivery of a great product for clients in your pod
• Proactively craft and execute solutions to facilitate an effective working dynamic within a pod, creating synergies among team
• Ensure delivery of top-tier product for their book of business by their team members
• Responsible for the development of team member marketing skills and elevation of strategic capabilities
• Manage your book of business and monitor the status of accounts performance, sentiment, and standing to retain and grow clients
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Serve as a key leader on designated accounts
• Act as a point of escalation for team members as it pertains to strategy and account performance to coach, diagnose, and facilitate solutions
• Serve as a key strategic leader for marquee accounts formally as an Account Director and/or informally as a key strategic resource for the team
• Demonstrate top-tier performance marketing and business acumen