Associate Director of Paid Media

Summary

Join Power Digital, a tech-enabled growth firm, as a Paid Media Associate Director. You will lead and mentor a team of 4+ direct reports, managing complex client accounts and driving revenue growth. Responsibilities include coaching, strategic planning, and utilizing AI technologies to optimize business processes. The ideal candidate possesses 5+ years of digital marketing experience, including 3+ years in an agency setting and 2+ years of management experience. Expertise in SEM, various paid media campaigns, and data analysis is crucial. Success will be measured by team retention, P&L goals, and direct report sentiment.

Requirements

• 5+ years of digital marketing experience
• 3+ years in agency setting
• Minimum 3 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads
• 2+ years of management experience
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Responsibilities

• Exceptional management and consistent application of management responsibilities and philosophies for their team
• Assuming a very active role in coaching direct reports and other members of the department via shadowing, role-playing, modeling, giving feedback, storytelling, coaching, and explaining the why
• Exemplifying the gold standard of a lead and able to take on the most complex client accounts, executing all responsibilities with high quality, on time, and with exceptional communication and strategic thinking
• Proactively looking down the field to retain & grow client revenue within the individual portfolio, and to improve the team internally
• Always searching for new opportunities to uplevel the team (operations, camaraderie, strategy/skill set, product, etc.)
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department