Sawhorse Productions is hiring a
Associate Marketing Manager

Summary

The job is for an Associate Marketing Manager at Sawhorse Interactive, a creative studio in Los Angeles that specializes in immersive experiences. The role involves managing Go-to-Market campaigns for metaverse game/experiences and extending brand reach across digital channels. Knowledge of UGC gaming platforms and the metaverse is key.

Requirements

• Bachelor’s Degree
• Minimum 3+ years of experience in Advertising, Marketing, Entertainment or a related field
• Experience leading and influencing cross functional teams in a fast pace environment
• 1+ years of experience managing teams
• Experience leading product Go-to-Market campaigns from conception to fulfillment
• Strong and professional writing skill set with experience regularly presenting to executive audiences
• Passion for gaming and web3 space
• Ability to anticipate needs and the organizational skills necessary to keep up with several unique projects at once
• Detail-oriented and proactive, with the demonstrated ability to work independently
• Ability to multitask and prioritize projects based on deadlines
• Proficient in social media and digital media

Responsibilities

• Manage execution of 360 Go-to-Market campaigns and oversee Marketing Coordinator(s)
• Support on budget management for marketing campaigns, ensuring goals are met
• Innovate and build internal and cross functional pipelines to streamline workflows
• Partner with teams in Marketing, Creative, and Post-Production to drive alignment between asset development and performance marketing strategy
• Oversee and foster relationships with key vendors and influencers
• Own paid media strategies and reporting across core advertising platform
• Support and lead on development of key marketing strategies
• Oversee Community Manager and help craft narratives and strategies that connect to main campaigns
• Stay up to date with industry trends, gaming culture, and emerging media, particularly in relation to Roblox and the metaverse

Preferred Qualifications

• Enthusiasm for emerging media, technology, and the metaverse
• Agency experience highly preferred
• Intermediate knowledge of the Roblox and Fortnite community expectations
• Intermediate knowledge of web3 platforms
• Experience with digital fashion on Roblox, Zepeto, Decentraland, or similar avatar platforms
• Experience in gen AI, AR, VR etc a plus

Benefits

• Office located in Los Angeles. Option to work from office or remotely
• US-based is preferred
• M-F 9:00 AM - 7:00 PM (PST), with a freelance probation period of 90 days, and then move to full time if everyone is aligned
• $60,000 - $80,000 Annual Salary
• Annual bonus structure
• Full Coverage – Medical, Vision, and Dental
• PTO
• 401(k) company matching