TBWA\Chiat\Day is hiring a
Associate Media Planner

Summary

Join a modern, integrated agency created by Omnicom to lead marketing and communications globally for Nissan as an Associate Media Planner. The role involves business strategy, budget management, media research, and planning. You will work across teams to service the Nissan Corporate Market team while supporting T2 Field Media teams.

Requirements

• 1+ years advertising / media agency or relevant media planning experience, ideally on local/regional retail client (automotive is a plus)
• Skills: Excel, Powerpoint, strong writing skills, quantitative analysis skills
• Media Background: Ideal candidate might have technical skills / experience w/ various media planning software such as MediaTools, Media Ocean (DDS), along with media research programs (e.g. Nielsen, Comscore, Kantar, etc)
• Candidates should be: reliable self-starters, able to learn quickly, able to perform tasks accurately and in a timely manner

Responsibilities

• Compile weekly performance insights by model
• Compute model spend for all segments (SUV, Sedan/EV, Trucks)
• Compute In Market spend and performance metrics for all models to track trends
• Pull media inventory pacing data from Tableau and enter into pacing docs
• Ensure budgets are accurate with Prog and Social teams
• Update investment / budget docs and upload to system
• Track and save authorization approvals
• Draft emails to investment and send updated authorizations to Field teams
• Communicate monthly Near Market model priorities to Digital Solutions team
• Create quarterly authorizations and estimates in DDS / Prisma
• Clear invoices
• Conduct media & market research for the development of media recommendations
• Develop media partner POVs, as needed
• Maintain library of research tools / resources for annual media planning, updating list periodically, and managing username / password conventions and vendor rep contact info for all tools (i.e. Nielsen, ComScore)
• Track status and progress of Digital Activation partner tests

Benefits

• Health/vision/dental insurance
• 401(k)
• Stock purchase
• Vacation
• Sick and personal days