Blue State is hiring a
MarTech Specialist

Summary

Join a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. As a Martech Production Associate, you'll support senior communications strategists in executing fundraising and marketing campaigns for nonprofit and brand clients.

Requirements

• 3+ years experience in email marketing and production
• A passion for cause-based work and promoting progressive values
• Familiarity with marketing technology platforms like Salesforce Marketing Cloud, EveryAction/NGP, Action Network or similar
• Familiarity with HTML and CSS coding; coding in scripting languages native to these platforms, such as SFMC’s AMPscript, is a big plus
• Knowledge of marketing automation and the latest innovations in marketing technology
• Meticulous attention to detail
• Empathy, strong communication, respect, and the ability to act as a role model

Responsibilities

• Execute major email and cross-channel programs from start to finish, including production and QA, on systems like Salesforce Marketing Cloud, EveryAction, and Luminate, among others
• Master the capabilities of these platforms and help map campaign strategy onto technology, advising on the best way to take advantage of the tools available and to work around technical challenges
• Work closely with designers, analysts, and paid media planners to build/target audiences, A/B test and optimize campaigns. Strong communication and collaboration with others, including strategists, analysts, and developers, is essential in this role
• Support during rapid response moments -- sometimes we need to move fast to launch a campaign. The person in this role should be able to act nimbly in high-pressure moments
• Stay aware of the latest digital trends and develop a POV on how/whether our clients should take advantage of them to push their programs forward

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,000 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility