Audience Development Editor

Summary

Join Lonely Planet's digital content team as an Audience Development Editor to optimize website content for maximum reach and engagement. You will develop and implement strategies to grow website traffic and audience engagement, working closely with the content team and relevant partners. Responsibilities include managing the publishing calendar, editing and optimizing content, leveraging content for various platforms, and collaborating with editors to identify search trends. The ideal candidate possesses strong SEO skills, data analytics experience, and a passion for travel. This role is ideally based in New York City with a hybrid schedule, but remote candidates will be considered. Lonely Planet offers a competitive salary and comprehensive benefits package.

Requirements

• Experience and proven track record of leveraging SEO tools and techniques to increase audience size and engagement
• An understanding of Google tools, from Google Search Console to Google Trends and Discover, with the ability to stay on top of platform updates
• Certification in Google Analytics or equivalent experience in data analytics
• A commitment and understanding of how position quality content to outrank and outperform similar content from direct competitors and other outlets
• Strong editorial judgment and a respect for original reporting and local expertise
• A passion for travel and a solid geographical understanding of the world

Responsibilities

• Manage Lonely Planet's publishing calendar and schedule, with an emphasis on timing for annual, seasonal content and destination intent
• Edit and optimize new and updated content, refine article templates for optimization, assume responsibility for testing headlines, URL structure and keywords to improve search performance
• Coordinate content to target as many relevant search terms as possible
• Leverage content for Google News, Apple News and any other third-party content distribution opportunities
• Create and refine best practices for refreshing previously-published content to ensure it remains SEO-optimized
• Collaborate with editors to identify search trends, key terms and trending content ideas driven by search; educate and inform editors about these trends and terms and keep the team updated on same
• Identify content gaps, duplicative content and brand-appropriate SEO opportunities
• Attend digital content meetings and share search trends and destination insights that could inspire story ideas and inform publishing schedules
• Support destination editors in identifying when and where search-driven destination opportunities are available for their regions
• Work with LP’s senior editorial team to implement training and communication for staff and freelance editors on areas around search optimization

Preferred Qualifications

An understanding and interest in Artificial Intelligence as a tool to increase audience engagement and streamline time-consuming editorial processes

Benefits

• 1:1 Coaching and Stretch Assignments early in your career
• Robust L & D Offerings
• Global Peer Network for more seasoned talent
• Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members
• Free Calm Subscription
• Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more
• Medical, Dental, Vision, Health Insurance Coverage
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• 401k with Match
• Employee Assistance Program
• On-site Collaboration and Work From Home (WFH) Days
• Holiday Pay
• Winter Week: Company Recognized Holiday between Christmas and New Years
• Full Gym and Yoga Studio
• Free Fitness Classes
• Tennis Courts
• Pickleball Courts
• Indoor Basketball Court
• On-site Chefs and Baristas ($1 Lattes!)
• Frequent Community Events and Celebrity Guest Speakers
• Inclusive Benefits: Perfect Score in 2024 from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ+ equality within the workplace