Remote Audience Development Strategist

Summary

Optimism is seeking an Audience Development Strategist to guide the strategic vision for growing its audience on email and web. The role involves planning, executing, and managing audience and traffic acquisition strategies and partnerships, negotiating contracts with lead and data partners, managing ROI of lead acquisition channels, exploring new distribution platforms, and collaborating with sales.

Requirements

• Are an experienced audience development strategist with experience growing the reach of media companies and their portfolio of brands
• Understand traditional audience development channels, and can analyze which channels make the most sense for brands and their intended audiences
• Use analytics and statistics to build iterative action plans with a keen sense of process
• Have excellent communication skills
• Can see a problem from multiple perspectives
• Are comfortable using and pulling reporting from analytics platforms
• Are able to transform and run analyses on data using Excel, Google Sheets, etc., and provide insights or recommend actions based on the results
• Can successfully design, run, and interpret an A/B test
• Understand when to use empirical vs analytical data

Responsibilities

• Planning, executing, and managing audience and traffic acquisition strategies and partnerships
• Negotiating contracts with lead and data partners
• Managing and reporting the ROI of lead acquisition channels
• Exploring new distribution platforms to extend Optimism’s reach via third-party platforms, social partnerships, etc
• Collaborating with Sales to identify viable segments and expand available inventory for campaigns

Benefits

• $90,000 - $120,000 a year
• Our Commitment: We aim to provide equal opportunity for all. We are firm believers in the strength of diversity and aim to build teams of individuals that offer unique perspectives, come from different backgrounds, and challenge each other to be better every day!