Audience Growth Strategist

Summary

Join Newsweek as an experienced Audience Growth Strategist and leverage your content marketing expertise to drive audience engagement. You will develop and implement strategies to enhance Newsweek's visibility across various platforms, including Google Discover, Google Search, and Google News. Collaborate with editorial and data teams to create impactful content, optimize articles, and conduct competitor analysis. Train editorial teams on SEO best practices and provide data-driven recommendations to maximize reach. This full-time role, based in the UK with remote work flexibility, offers the opportunity to contribute significantly to Newsweek's content marketing efforts and scale audience growth.

Requirements

• Significant years of experience growing SEO or audience within a newsroom environment
• Thorough knowledge of content factors directly related to ranking in Google Search (Top Stories) and Google News, including E-E-A-T, topical authority, and on-page optimization
• Strong understanding of Google Discover and other content recommendation engines
• Strong proficiency with using Google Trends, Google Search Console, GA4, SEO tools (Ahrefs / Semrush ), and any real-time content analytics tool such as Parse.ly or Chartbeat
• Experience with creating structured workflows, communicating with project stakeholders and collaborating across internal teams
• Expert project management skills with an ability to manage multiple projects /tasks simultaneously
• Strong communication skills with an ability to present data in an easy-to-understand way
• A proven track record of productive collaboration with editorial teams
• An interest in the evolution of search , answer engines/LLMs and AI

Responsibilities

• Create and execute successful newsroom strategies to meet core company KPIs including increasing sessions, users, and engagement through various traffic channels
• Have a deep understanding and create effective strategies to improve visibility in Google Discover, Google Search and Google News
• Work directly with other Audience, SEO and Social team members to plan and execute cohesive strategies to improve visibility
• Perform in-depth competitive analysis on competitor websites and content
• Grow visibility around in Google’s AI Mode/Overviews and as a cited source in popular answer engines
• Build and execute a content strategy with topics, content ideas, and other strategic notes for our timely and evergreen strategies. Pre-plan for future events by suggesting coverage, performing keyword /topic research, and compiling impactful SEO /content recommendations
• Suggest new topics or coverage areas to reach new audiences and collaborate with editorial, audience, and data teams to execute strategy
• Make proactive recommendations /optimizations to editorial and audience teams throughout the day about trending search and social topics to maximize reach
• Deliver impactful training sessions and provide SEO /content guidance to newsroom editors, journalists, and other team members
• Ensure all content follows Newsweek editorial guidelines and brand standards
• Any other reasonable duties to meet the needs of the business

Benefits

This is a full-time role based in our UK bureau with the ability to work from home anywhere in the UK