Consultant, Data & Insights

Summary

Join Granicus' Experience Group (GXG) as a Data & Insights Consultant to operationalize, analyze, and measure the performance of digital campaigns and user journeys across multi-channel communications. You will analyze qualitative and quantitative data to assess campaign performance and audience behavior, building custom reports and dashboards that communicate insights clearly and effectively. Develop data-driven narratives aligned with clients' digital communication goals and provide actionable recommendations to enhance outreach strategies and improve user experience. This role requires strong analytical and creative skills, proficiency in data interpretation from various sources, and experience collaborating with multidisciplinary teams. The ideal candidate is a strategic thinker with a passion for understanding customer behavior and a proven ability to translate complex data into compelling narratives. Granicus offers a remote-first work environment and a commitment to building diverse, inclusive teams.

Requirements

• Proven experience developing reporting tools and dashboard visualizations; familiarity with tools like Amazon QuickSight and Tableau is a plus
• Skilled in building reports using data from multiple databases and sources
• Strong background in quantitative research and statistical analysis; experience with qualitative research is a plus
• Expertise in analyzing digital communication data, including platforms such as the Granicus family of products, email marketing tools, web analytics, social media, surveys, and other emerging channels
• Demonstrated ability to translate complex data into clear, compelling narratives aligned with client goals
• Curious and motivated to stay current with trends in data analytics and the public sector
• Comfortable leading client-facing workstreams focused on reporting and dashboarding
• Experience and/or enthusiasm for working with government clients
• Advanced proficiency in Excel and a strong data-first mindset
• Be hungry and passionate, thrive on new opportunities, have a collaborative spirit, and be committed to making a difference with communications and collaboration
• Passion for public service, citizen engagement, and communication
• 5+ years of digital marketing analysis and dashboard building, working with external customers, preferably in a digital or consulting agency serving government or at a government agency with a focus on large communications programs
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Responsibilities

• Design and build dashboards and reports that integrate data from multiple sources, presenting a cohesive story of campaign performance and user behavior across the full customer journey
• Ensure accurate tracking, quality assurance, and performance reporting across all digital communication touchpoints
• Mine, analyze and synthesize data sources using a variety of tools and techniques to generate clear, objective, and actionable insights, under limited supervision
• Collaborate closely with cross-functional teams, vendor partners, and clients to define reporting needs, operationalize measurement strategies, and drive optimization recommendations
• Present data-driven findings in clear, compelling reports and dashboards tailored for non-technical audiences, including internal stakeholders and client teams
• Monitor and resolve data quality and consistency issues to ensure reliable reporting and analysis
• Collecting, compiling, analyzing, and interpreting data relevant to the organization's outreach metrics
• Provide strategic input on analytical methodologies, measurement frameworks, and best practices
• Support internal team efficiency by streamlining workflows and improving data processes

Benefits

We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand