Audience Insights Intern

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Groupon

💵 $41k
📍Internship - United States

Job highlights

Summary

Join the Audience Insights team as an inquisitive and organized intern to conduct audience and product research, expand knowledge of research practice, and contribute to The New York Times strategy by leading a multi-phase research project.

Requirements

  • Completing a graduate degree in Marketing, Statistics, Psychology, Communications, Human Computer Interaction, or a related field
  • Experience in moderating or observing research interviews
  • Experience with developing, writing, and analyzing surveys
  • Experience compelling research-focused presentations and data visualizations

Responsibilities

  • Completing a literature review
  • Designing and moderating user interviews
  • Qualitative research design and analysis
  • Designing and fielding a survey
  • Quantitative research design and statistical analysis

Benefits

  • $20.00 per hour
  • 10 weeks long internship duration, starting on June 2, 2025

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

The New York Times is seeking an inquisitive and organized intern to join the Audience Insights team this summer. Audience Insights is a multidisciplinary team of researchers who conduct qualitative and quantitative research projects to support our product, design, and marketing efforts. Our mission is to help The Times grow by understanding our audience. We uncover and tell stories about our audience’s preferences, behaviors, and needs by conducting user interviews, focus groups, surveys, and many other types of research methods. By examining both sentiment and behavior, we determine the best ways to express our journalism and brand value in order to drive deeper engagement and increased subscriptions.

In this role, you will engage in audience and product research across the company. You will expand your knowledge of the practice of research and get the chance to contribute to the larger New York Times strategy by leading your own multi-phase research project. You will be exposed to many different streams of work across The New York Times portfolio of products. Depending on your interests and the company’s needs, you will have the opportunity to improve one of our marketing strategies, to refine one of our user flows, or to boost the development of new products and services.

About Our Summer Internships

  • The duration is 10 weeks long, starting on June 2, 2025.
  • The rate of pay for this role is $20.00 per hour.
  • Interns work 35 hours per week.
  • This is a hybrid position that must be completed onsite at our office in New York

Responsibilities:

  • Completing a literature review
  • Designing and moderating user interviews
  • Qualitative research design and analysis
  • Designing and fielding a survey
  • Quantitative research design and statistical analysis

Basic Qualifications:

  • Completing a graduate degree in Marketing, Statistics, Psychology, Communications, Human Computer Interaction, or a related field
  • Experience in moderating or observing research interviews
  • Experience with developing, writing, and analyzing surveys
  • Experience compelling research-focused presentations and data visualizations

Preferred Qualifications:

  • Experience in journalism and digital media (Academic or professional)

REQ-017383

The hourly rate of base pay for this role is:

$20—$20 USD

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable “Fair Chance” laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.

For information about The New York Times’ privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at [email protected]. You can also file a report with the Federal Trade Commission or your state attorney general.

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