Remote Marketing Manager - Direct Marketing

Summary

Join Happy Money as a Marketing Manager and lead the development and execution of prescreen direct mail and digital campaigns to drive loan origination growth.

Requirements

• 5+ years of experience in prescreen or direct mail marketing in consumer lending
• Strong analytical and data-driven mindset, with a proven ability to derive insights that optimize campaigns and drive growth
• Experience managing mail and marketing vendors
• Proficient in marketing automation tools and CRM systems
• Strong understanding of credit data elements and prescreen processes
• Previous background collaborating with Legal & Compliance and Finance departments to secure campaign approvals, optimize costs, and develop reporting

Responsibilities

• Lead the development and execution of prescreen direct mail and digital campaigns to drive loan origination growth
• Collaborate with cross-functional teams (Sales, Risk, Finance, Product, Analytics) to align on goals and drive execution and results
• Manage audience segmentation, response targeting, credit qualification, and mailing lists to optimize campaign reach and performance
• Analyze campaign results and key metrics, conduct rigorous testing, and provide insights and recommendations for continuous growth and optimization
• Ensure prescreen campaigns are optimized with other channels as a component of a robust omnichannel strategy
• Drive the entire campaign lifecycle, from forecasting and performance evaluation to cost and revenue projections, and engage with internal and external stakeholders and vendors, while driving quality creative output
• Make sure that all campaigns adhere to compliance, legal, and quality requirements

Benefits

• Generous medical, dental, and vision insurance options
• 401k Plan with a matching contribution
• Flexible PTO
• Monthly Health and Wellness Days
• 12 Weeks Paid Parental Leave
• Company-paid short & long term disability and life insurance
• Monthly tech stipend to help cover expenses for remote work