B2B Email Marketing Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a Lifecycle Marketing B2B Strategist. You will be responsible for developing and executing email and SMS marketing strategies for B2B clients, managing campaign operations, and collaborating with cross-functional teams. This role requires 2-5 years of B2B email marketing experience, strong analytical and copywriting skills, and proficiency with email platforms. You will leverage data to optimize campaigns and utilize Power Digital's proprietary technology, nova. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid) and a comprehensive benefits package.

Requirements

• 2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Responsibilities

• Define and drive email marketing and SMS strategy for PDM’s B2B clients
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Collaborate with creative team to ensure brand guidelines are followed in emails
• Report and provide recommendations on lifecycle programs’ performance monthly to clients
• Use data to continuously test, measure and optimize the email marketing program
• Partner and collaborate cross-functionally with all other internal digital channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

SMS experience

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives