B2B Social Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a B2B Social Strategist. You will craft and execute comprehensive social media strategies for clients across various B2B industries. Responsibilities include developing unique brand voices, managing influencer relationships, and overseeing content creation. This role demands strong B2B industry expertise, proven client management skills, and a history of impactful social campaigns. You will work autonomously, managing a dynamic workload and collaborating internally to drive new business. Success in this role requires proficiency in leveraging data and analytics to optimize strategies and meet key performance indicators.

Requirements

• 2+ years of experience in social media (agency experience preferred) and proven track record of managing B2B clients
• Proactively stay current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
• Proven track record of successfully managing social media strategies for multiple clients spanning various B2B industries such as tech, automotive, telecommunications, healthcare, insurance, financial services and real estate
• Ability to be adaptable, versatile and innovative both through creative strategies that drive impact and ladder to clients brand goals
• Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content
• Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact
• Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results
• Proficiency in spoken and written English at an advanced level

Responsibilities

• Collaborate internally to drive new B2B business, spearheading sales materials and client calls to effectively showcase our tailored solutions and value proposition
• Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience across the B2B, automotive, and industrial sectors
• Proficiently drive influencer programming through A-Z execution of influencer partnerships that include, but are not limited to, identifying/vetting/slating influencer talent/creators and also drafting campaign assets, communicating with client teams and reporting on performance
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts
• Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context
• Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts
• Forge strategic alliances with B2B agencies to streamline influencer sourcing, enhancing scalability for our B2B business
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department