Remote Marketing Campaign Strategist
Referrals.com
💵 $60k-$90k
📍Remote - United States
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Job highlights
Summary
Join Sprout's Marketing team as a Marketing Campaign Strategist - Expansion to drive expansion (upsell and cross-sell) for existing customers, create customer campaigns, webinars, and growth motions, and lead the execution of quarterly product launch campaigns.
Requirements
- 5+ years of relevant marketing experience, including at least 2+ years in Integrated Campaigns, Demand Generation, Customer Marketing, or Marketing Program Management roles
- 2+ years of experience developing and executing cross-functional marketing campaigns or projects from start to finish
- Experience planning and executing webinar programs
- Experience with standalone and evergreen email marketing campaigns
- Strong background in marketing project planning across multiple teams
Responsibilities
- Create customer campaigns, webinars, and growth motions with the goal of driving expansion (upsell and cross-sell) for existing customers
- Lead the execution of quarterly product launch campaigns, defining email strategies, distribution plans, and tactical requirements that align with the overall expansion strategy
- Oversee project planning for customer expansion campaigns, setting clear timelines, deliverables, and resource allocations to ensure smooth execution across multiple teams
- Measure progress against growth and pipeline targets for key customer expansion campaigns, and make data-driven adjustments to optimize performance
- Build strong relationships and collaborate with key stakeholders, including teams in Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales, Customer Success, and Growth
- Leverage a variety of channels—including email, webinars, in-product messaging, Sprout’s community, and more—to reach customers and achieve campaign goals
Preferred Qualifications
- Experience in customer expansion campaigns, including cross-sell and upsell initiatives
- Familiarity with tools like Asana, Zoom Webinars, Salesforce, Marketo, and Pendo
Benefits
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
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