Remote Marketing Campaign Strategist

Summary

Join Sprout Social's Marketing team as a Marketing Campaign Strategist - Expansion to drive expansion (upsell and cross-sell) of existing customers, create customer campaigns, webinars, and growth motions, and build strong relationships with cross-functional stakeholders.

Requirements

• 5+ years of relevant marketing experience, specifically 2+ year of experience working in a fast-paced Campaigns, Demand Generation or Customer Marketing roles
• 2+ years of experience creating cross-functional marketing campaigns/projects from vision through execution
• 1+ year of experience executing and hosting webinar programs
• 1+ year of experience executing standalone and evergreen email marketing campaigns

Responsibilities

• Create customer campaigns, webinars and growth motions with the goal of driving expansion (upsell and cross-sell) of existing customers
• Drive execution of quarterly product launch campaigns, determining plans, tactics and requirements that ladder up to our expansion strategy
• Measure progress against growth and pipeline targets for key customer expansion campaigns, making recommendations to drive performance gains
• Build strong relationships and collaborate within the Campaigns team and with cross-functional stakeholders like Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales, Customer Success and Growth
• Use various channels to reach customers and achieve your goals, including email, webinars, in-product messaging, Sprout’s community and more

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives