B2B Event Manager

Summary

Join LILT's Marketing team as an Event Manager and play a crucial role in engaging our enterprise audience. Based on the West Coast, this contract position requires close collaboration with the Field Sales team and reports to the Head of Demand Generation & Field Marketing. You will be responsible for the entire event lifecycle, from strategy and planning to execution and post-event analysis. Success in this role demands strong communication, project management, and analytical skills, along with experience in B2B marketing within the high-tech industry. You will manage budgets, vendors, and attendee experiences, ensuring seamless operations and impactful results. This is a high-impact role contributing to LILT's rapid growth.

Requirements

• Willingness to travel up to 50% of the time, as needed for events
• Minimum of 5 years of experience in B2B marketing, preferably in the high-tech industry
• Proven track record of developing and executing successful event campaigns, generating contributed pipeline
• Strong understanding of the corporate enterprise landscape, preferably in AI or Tech
• Exceptional communication and presentation skills, both written and verbal
• Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines while remaining detail-oriented
• Strong analytical and problem-solving skills, with a data-driven approach to decision making
• Proficiency in CRM and marketing automation platforms, such as Salesforce, Hubspot, and/or Marketo
• Authorization to work in the U.S. is a precondition of employment

Responsibilities

• Create and execute the strategy for attending corporate tradeshows, hosting events, building prospecting lists, managing the commercial event calendar, and evaluating event effectiveness and ROI
• Track detailed budgets for each event, ensuring cost-effectiveness while delivering high-quality experiences
• Negotiate contracts with venues, vendors, and service providers, ensuring favorable terms and high service standards
• Oversee all aspects of attendee experience, from pre-event communication to post-event follow-up, ensuring a high level of engagement and satisfaction
• Execute on-site event logistics, including shipping, setup, registration, AV, catering, and troubleshooting to ensure smooth operations
• Work closely with Marketing, Sales, and Executive teams to align event goals with broader company objectives
• Collaborate with the marketing team to develop promotional campaigns to drive attendance and awareness, using email marketing and social media
• Analyze event performance, gather attendee feedback, and present post-event reports, including KPIs and recommendations for future improvements
• Arrange travel and lodging for EMEA-based team members attending events