Remote Backend Marketing Specialist, eCommerce

Summary

Join our fast-growing online business as a Back-end Marketing Specialist, responsible for generating leads through various marketing activities and creating marketing content across social media platforms.

Requirements

• Fluent in English (reading, writing, and speaking)
• Minimum of 5 years of experience as a Marketing Specialist
• In-depth knowledge of traditional and digital marketing and market research methods
• Applicable knowledge in marketing data analytics and tools
• Hands-on experience with marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords, etc.)
• Outstanding communication, interpersonal, and presentation skills
• Excellent organizational and time management skills

Responsibilities

• Generating outbound and inbound leads through marketing activities in various areas (content development and optimization, advertising, events planning, etc.)
• Create, produce, and distribute marketing content across different social media platforms in different forms: pictures, blogs and articles, case studies, long and short videos, and podcasts
• Assist managers in managing integrated marketing campaigns across offline and online tactics
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Provide recommendations for future strategic initiatives through competitive and financial analysis
• Conduct market research to find answers about consumer requirements, habits, and trends
• Translate complex data and analytical models into insights that can be used to develop marketing strategies
• Brainstorm and develop ideas for creative marketing campaigns specialist
• Plan and execute initiatives to reach the target audience through appropriate channels mainly social media
• Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities
• Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
• Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions