Brand Designer

Summary

Join PurposeMed, a fast-growing healthcare company, as their Brand Designer! This remote, full-time position based in Canada focuses on creating visually appealing and impactful branding for Freddie, their LGBTQ2S+ inclusive HIV treatment and prevention brand, with potential expansion to other brands. You will collaborate closely with the Creative Director and Growth team, translating data insights into creative concepts that boost brand awareness and patient sign-ups. The role demands a strong portfolio, 3+ years of experience in brand or marketing design, and proficiency in Adobe Creative Suite and Figma. PurposeMed offers a competitive salary, stock options, and a comprehensive benefits package including flexible work arrangements, generous paid time off, extended health and wellness coverage, and professional development opportunities.

Requirements

• Has 3+ years of experience in brand or marketing design, with a strong portfolio
• Cares deeply about PurposeMed's mission and solving healthcare challenges for underserved communities, and ideally someone with a deep understanding of the LGBTQ2S+ community
• Has experiencing designing for both digital and print
• Thrives in a fast paced, reactive environment and can manage multiple projects with tight deadlines at once
• Works independently but isn’t afraid to ask questions or collaborate when needed
• Is fluent in Adobe Illustrator, Photoshop, InDesign, and Figma and comfortable using tools like Slack and emerging AI tools
• Is confident designing for performance marketing and can balance brand awareness with CAC goals
• Welcomes feedback and uses performance data to improve design decisions
• Communicates clearly and collaborates effectively with copywriters, marketers, and developers
• Is organized, keeps files in order, and consistently meets deadlines

Responsibilities

• Turning creativity into measurable impact
• Working on day-to-day creative production including creating, resizing, adapting, and optimizing paid social and dating app ads, informed by past learnings to drive performance. This is the core focus of the role
• Collaborating with the Creative Director on campaign creative across digital, print, dating apps, web, events, and merch. You’ll be involved from concept through to asset production, depending on campaign needs
• Supporting web projects by creating wireframes and dev-ready files, working closely with Growth, Product, and developers to ensure brand consistency
• Scaling a strong, inclusive brand identity
• Developing on-brand templates such as brochures, Instagram stories, and email headers that internal teams and partners can use to self-serve without compromising design integrity
• Designing swag and printed collateral like shirts, stickers, posters, and event signage that feel relevant and community-driven
• Shaping how our community sees and connects with us
• Using performance data and brand insights to evolve how Freddie shows up visually and emotionally to LGBTQ2S+ communities
• Creating design work that contributes to reducing stigma, improving access to care, and helping people feel seen and safe
• Influencing key moments in the patient journey, from discovery and trust-building to sign-up and treatment engagement

Preferred Qualifications

• Motion graphics or lightweight video-editing experience (e.g., short-form social ads, GIFs)
• Experience working with LGBTQ2S+ or sexual-health brands

Benefits

• $65,000 - $75,000 CAD a year
• Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America
• Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
• 20 vacation days and a team that will remind you to use them!
• Annual winter break closure
• Extended medical, dental, and vision care starting on your first day of work!
• 8 wellness days
• $500 health and wellness spending account
• $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
• $20,000 of lifetime coverage for gender-affirming care and procedures
• $500 learning fund to use towards courses and other professional development
• Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
• $3,400 lifetime coverage for fertility drugs
• Parental leave program for birthing and non-birthing parents–your choice of: Short term: 4 weeks off to use flexibly in your first year of parenting Long-term: 13 weeks EI top-up
• Eligible team members and their dependents** also receive no-cost access to PurposeMed’s services: Freddie : PrEP assessment and follow-up appointments Frida : ADHD assessment Foria : Gender-affirming care services