Kitsch is hiring a
Brand Manager

Summary

The job is for a Brand Manager at KITSCH, a female-owned global accessory brand. The role involves defining and executing a long-term brand strategy, developing innovative go-to-market strategies, leading product commercialization, analyzing business trends, owning the marketing calendar, serving as the brand steward, and providing input into both DTC and retail plans.

Requirements

• You have 3+ years of experience in brand management preferably within Consumer Goods
• Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
• Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross-functional partners
• Strong analytical skills and experience with consumer insights, market research, and trend analysis
• Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
• Ruthless prioritizer: can prioritize not only business needs and activities, but also their day-to-day to ensure focus on the most important projects to meet brand KPIs
• Collaborator and strong cross-functional influencer: you are a serial collaborator with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. You can navigate conversations between brand marketers and omnichannel leadership
• Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business

Responsibilities

• Partnering with the Marketing team to define and execute a long-term brand strategy
• Developing and implementing innovative 360 Go-to-Market strategies
• Leading the commercialization and in-market launch of our upcoming product innovation
• Analyzing business trends and consumer insights to proactively adapt and optimize marketing strategies
• Owning the marketing calendar including defining key messaging and tentpole moments
• Serving as the brand steward and ensuring consistent brand messaging and visualization across all retail and digital platforms
• Providing strong input into both DTC and retail plans and partnering to build compelling sell stories and commercial strategies

Benefits

Location: Full-time Remote Work