HoYoverse is hiring a
Brand Marketing Specialist

Summary

Join HoYoverse's marketing team as we push the boundaries of imagination and create immersive virtual world experiences. As a Marketing Specialist, you will assist in developing brand strategies, collaborate with internal teams, contribute to content creation, and analyze campaign performance.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Passion for gaming with a solid understanding of Genshin Impact and the gaming community
• Strong logical thinking and effective communication skills
• Knowledge of brand partnerships and influencer collaborations
• Ability to work independently and as part of a team in a fast-paced environment
• Excellent organizational and project management abilities
• Familiarity with social media platforms (Facebook, Twitter, Instagram, YouTube, TikTok) and online marketing strategies
• Strong analytical skills with the ability to interpret data and provide insights for decision-making

Responsibilities

• Assist in developing and executing brand marketing strategies
• Collaborate with internal teams (including development, social media, PR, and business development) to launch both online and offline promotional campaigns
• Contribute to content creation for various marketing channels
• Participate in brainstorming sessions to generate innovative ideas for campaigns and brand initiatives
• Conduct market research and competitor analysis to identify opportunities for brand growth
• Analyze campaign performance and provide actionable insights and recommendations for future strategies
• Manage relationships with key industry partners and influencers to extend the brand's reach
• Stay up-to-date on gaming and entertainment industry trends to ensure Genshin Impact remains competitive and relevant

Preferred Qualifications

• Cross-cultural internship experience with a good understanding of different company systems
• Mandarin is a plus

Benefits

• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K / RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours