Regional Marketing Specialist

Summary

Join Canonical as a Regional Marketing Specialist to develop long-term marketing strategy and execute campaigns for specific territories across EMEA and Americas.

Requirements

• Experience in B2B marketing for enterprise IT products, SaaS experience…
• Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM
• Excellent verbal, written, presentation skills in English
• Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
• Growth mindset - enthusiasm for challenges and work ethic with a ‘can do’ attitude
• Objectivity and openness to others' views while continuously building a positive team spirit
• Proven ability to prioritise and meet deadlines without sacrificing quality

Responsibilities

• Develop and execute go-to-market strategy for certain industries within the Americas region
• Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
• Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical’s brand look & feel
• Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
• Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
• Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
• Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

Benefits

• Fully remote working environment - we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events