Head of Sales

Summary

Join LI.FI as the Head of Sales (US) and lead the development and execution of the B2B sales strategy in the United States. You will own the full go-to-market motion, driving revenue through partnerships with enterprise clients, wallets, aggregators, infrastructure providers, and DeFi protocols. Establish LI.FI's presence in the US market and shape its long-term commercial trajectory. The ideal candidate possesses a strong understanding of complex technical products (APIs, blockchain, bridging, multi-chain infrastructure) and excellent interpersonal skills for building relationships. This role requires being located in New York City. LI.FI offers a comprehensive benefits package including paid time off, flexible remote days and working hours, equity participation, and a personal development budget.

Requirements

• 5+ years of experience in sales or business development, ideally with enterprise clients in DeFi, FICC, or Equities Sales—paired with an obsession for crypto
• Strong understanding of the crypto and blockchain landscape, with the ability to confidently speak to concepts like cross-chain infrastructure, DeFi protocols, and Web3 integrations
• Proven track record of owning and managing a B2B sales pipeline, including maintaining CRM discipline and delivering clear forecasting and reporting (experience with HubSpot is a plus)
• Excellent written, verbal, and analytical skills—able to craft compelling proposals, sales collateral and presentations, analyze deals, and deliver insights
• Sophisticated interpersonal skills—capable of understanding client motivations, navigating complex conversations, and building trust across diverse stakeholders
• Self-starter mindset with strong internal drive—you’re proactive, organized, and able to operate autonomously while collaborating effectively with cross-functional teams
• Must be based in New York City, with the ability to attend local events and in-person meetings as needed

Responsibilities

• Own and execute the full B2B sales strategy for the US market, with a focus on driving revenue growth across wallets, aggregators, infrastructure providers, enterprise clients, and DeFi protocols
• Build and expand a strong sales pipeline of integration partners across both crypto-native and adjacent verticals, including DeFi, TradFi, Fintech, GameFi, and NFTs
• Leverage your existing network in the blockchain ecosystem to identify and secure high-value partnerships and technical integrations
• Proactively engage with the Web3 ecosystem—keeping a constant pulse on trends, opportunities, and emerging players
• Represent the brand and our cross-chain product at key industry events, conferences, and meetups; lead speaking engagements and contribute to event-driven content strategy
• Act as the bridge between our external partners and internal teams, collaborating closely with operations, marketing, product, and community teams to ensure alignment and flawless execution
• Educate and influence both technical and non-technical stakeholders, clearly communicating the value of our API-driven, cross-chain infrastructure
• Provide structured feedback from the field to help shape product roadmap, marketing strategy, and future commercial hires

Benefits

• 30 days of PTO
• Flexible remote days
• Flexible working hours
• Equity participation from day 1
• Entitlement to work computer (choice of equipment)
• 1 Conference per year near your city of residence
• An annual 1,000€ personal development budget once you have worked 6+ months (pro-rated the first year)
• A one-time 1,000€ remote budget to use on coworking, office setup, etc