Business Intelligence Marketing Analyst

Summary

Join The Motley Fool as a senior-level Marketing BI Analyst for a 9-month contract (with potential for full-time conversion). This fully remote, 40-hour per week role requires US residency, with preference given to candidates in specified states. You will partner with the Marketing team, translating campaign and user data into actionable insights to drive growth. Responsibilities include analyzing campaign performance, optimizing strategies, designing A/B tests, building dashboards, and ensuring metric consistency. The ideal candidate possesses strong analytical and communication skills and a collaborative approach.

Requirements

• 5+ years of experience in Marketing Analytics, BI, or data-focused roles
• Proven track record of working with Marketing teams to improve performance
• Advanced skills in SQL for data extraction and transformation
• Skilled in A/B test design and statistical analysis
• Significant experience with visualization tools (e.g., Tableau, ThoughtSpot, Power BI)
• Familiarity with campaign performance platforms & large-volume data structures (e.g., Google Analytics, email tools, ad platforms)
• Strong communication skills, able to distill complex data into clear narratives
• Highly collaborative with a consultative approach to working with stakeholders
• Detail-oriented, curious, and proactive in surfacing insights
• Ability to prioritize and manage multiple marketing-driven requests

Responsibilities

• Work with our Marketing Analysts and Stakeholders to: Understand goals and translate them into analytical work-streams
• Analyze campaign performance across paid media, email, on-site messaging, and lifecycle touch-points
• Provide actionable insights to optimize acquisition strategies and improve user engagement and retention
• Design and evaluate A/B and multivariate tests to measure the impact of marketing initiatives
• Monitor key Marketing metrics and surface emerging risks and opportunities across the funnel
• Build, maintain, and improve Marketing dashboards in Tableau, ThoughtSpot, or similar tools
• Ensure clarity and consistency in metric definitions across front-end and back-end Marketing
• Support proactive reporting to reduce ad hoc asks and improve access to marketing insights
• Evolve self-serve reporting capabilities
• Perform exploratory analysis on audience segments to inform targeting strategies Investigate campaign trends and support optimization of the customer journey through data

Preferred Qualifications

• Bachelor's degree in Marketing, Data Science, Business, or a related field
• Python experience
• Experience with marketing automation platforms
• Background in financial services or subscription-based businesses

Benefits

Hourly Pay Range$70 — $95 USD