Chief Marketing Officer

Summary

Join Fella & Delilah as their Chief Marketing Officer and lead the charge in scaling their telehealth clinic to new heights. You will spearhead a team focused on profitable growth, aiming for a 5% week-over-week increase and 10x growth by 2025. This role involves developing and executing marketing strategies for both the existing Fella and the newly launched Delilah brands, targeting a broader market of busy working families. You'll be responsible for brand strategy, creative direction, and building a high-performing marketing team. The position is fully remote and offers a competitive salary and benefits package. This is a senior role reporting directly to the CEO, requiring a high level of intensity and a maniacal focus on results.

Requirements

• You have 5+ years leading marketing at high-growth D2C companies, with clear ownership scaling past $100M/yr
• You’re superb at brand
• You intimately understand your customer, nail positioning, and give compelling creative direction
• You’re maniacal about your metrics
• You’re proactive when crafting experiments and have a clear process for generating & prioritizing ideas
• You care a weird amount about your analytics stack and design experiments across the whole customer lifecycle which are both bold & have clear attribution
• You don’t hesitate to get your hands dirty in the trenches
• You’re excellent in the trenches but you’re also the general at 30,000 ft deciding where to move the troops
• You don’t get lost in the weeds and you always make sure we’re taking the required big swings
• You hate incompetence as much as me
• You build a team of strictly A-players, and you truly mean it
• You’re annoyingly capable at meta skills
• You’re an autodidact with impressive speed and resourcefulness
• You’re highly organized and can complete multiple projects concurrently
• You calmly handle uncertainty and rapidly changing situations

Responsibilities

• Lead a team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes so we can profitably acquire 1 million customers by the end of 2026
• Own our brand strategy, brand identity, and creative direction
• Make Delilah soar
• Own the decision on what tech stack to use and guide its implementation
• Lead the team which creates ad campaigns with superb creative that convert at low CAC
• Build a high-performance in-house creative team that consistently produces bold ads that convert, taking big swings as well as guiding subtle optimization
• Lead the team which maniacally think→test→optimize (both macro + micro) to improve conversion & referral
• Execute new product launches, create channel-specific acquisition funnels based on the channel, and nurture leads via personalized journeys
• Channel happy customers into brand advocates: writing reviews & referring new customers
• Lead the team which expands our organic presence to be a trusted resource for both nurturing & TOF
• Capture the zeitgeist and build a social media presence that slaps: plugged-in, on-brand, and bold — and on the right platforms
• The overall goal is to build low-CAC, long-term-defensible organic channels
• Guide the running of a lean, high-performing sales org that has a high conversion rate to minimize CAC
• Setting should be comprehensive and closing should be relentless

Preferred Qualifications

• You're a doer
• You’ve been pulled into important problems, taken risks, excelled in new areas
• You've likely founded something, however small
• You may want to start your own company in the future
• You think in and build out systems
• In solving a problem you recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue
• You’re likely one of those timeless people that could be dropped anywhere in the world, in any century, and you’d figure it out

Benefits

• $150k-$300k/yr + 0.3%-1.0%
• Comprehensive medical insurance (if appropriate)
• PTO with a yearly minimum (≥2wks/yr + local national holidays)
• Our team is fully distributed across the world and functions fully remotely
• Budget for books, courses, coaching ($1200/yr)
• Budget for gym, health apps ($1200/yr)
• Free weekly health coaching so you stay healthy
• Free weekly work coaching so you stay calm + sharp
• Macbook & work-from-home equipment provided as needed