Communications Associate Manager

Summary

Join Carousell Group as an Associate Manager for Communications and play a pivotal role in shaping consumer PR campaigns across Southeast Asia. You will conceptualize and execute strategies, manage media relations, and collaborate with cross-functional teams. This role demands expertise in communication, media relations, and crisis management. You will track key performance indicators, stay updated on industry trends, and support special projects. The ideal candidate possesses a bachelor's degree in a relevant field, 3-6 years of experience, and excellent communication skills in English and Chinese. This position offers the opportunity to significantly impact Carousell's corporate reputation and growth.

Requirements

• Bachelor's degree in communication, journalism, public relations, or related field
• 3 to 6 years of experience in corporate communication, public relations, or media relations
• Demonstrated expertise in managing media relationships, crisis communications, and developing communication strategies
• Excellent written and verbal communication skills in English and Chinese, with the ability to communicate complex information clearly and concisely
• Strong interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment
• Strong attention to detail and ability to deliver high-quality work under tight deadlines
• Ability to work independently in hybrid/remote settings with a regional team
• Proficiency in G-Suite, media monitoring tools and basic data analysis

Responsibilities

• Identifying and implementing consumer PR strategies for Carousell in our key 6 markets
• Advising and supporting implementation of consumer PR strategies for other Group brands’ (e.g. Mudah, REFASH) efforts in any of our key 7 markets
• Acting as a primary point of contact for media queries, including responding to inquiries, coordinating interviews, and managing media relationships
• Monitoring and analysing media coverage to identify emerging trends, potential risks, and opportunities for the company
• Drafting and distributing press releases, media alerts, and other communication materials to targeted media outlets
• Collaborating with cross-functional teams to ensure consistency of messaging across all communication channels
• Managing day-to-day incidents and crisis communications in partnership with the Comms team and senior leaders
• Track and report on key performance indicators to evaluate the effectiveness of communication strategies
• Stay up-to-date with industry trends, emerging communication technologies, and best practices to continuously improve the effectiveness of communication efforts
• Providing support for special projects and events as needed

Preferred Qualifications

• Bonus for the ability to communicate in traditional Chinese and/or Cantonese
• Experience working in a global, matrixed organisation is a plus
• Has prior experience in one or more of these markets: Malaysia, Singapore, Hong Kong, Taiwan, Philippines, Indonesia