Hootsuite is hiring a
Communications Content Writer

Summary

Join our team as a Communications Content Writer and play a pivotal role in shaping executive thought leadership presence on LinkedIn. You will work with the Brand and Communications teams to craft external-facing executive thought leadership and internal/external facing executive presentation decks.

Requirements

• 5-8 years’ experience digital writing or ghostwriting experience in an agency, in-house marketing department, or freelance role, with a portfolio of engaging content on LinkedIn and other social media platforms
• Expert familiarity with the nuances of LinkedIn thought-leadership writing and the ability to create content that resonates with Linkedin’s professional audience
• Demonstrated understanding of digital/social media writing frameworks, writing at top/mid/bottom of funnel
• Exceptional storytelling skills, capable of distilling complex ideas into concise and compelling narratives – both on social media and in presentation decks
• Must be able to translate corporate speak to humanspeak
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Accountability: holds self and others accountable to meet commitments
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects

Responsibilities

• Develop insightful and thought-provoking social content that aligns with the executive team's vision and the brand's messaging
• Create concise and pithy posts that resonate with our target audience, showcasing a deep understanding of the viral elements that captivate LinkedIn users
• Employ best practices for writing hooks, post formatting, hashtags, mentions, and multimedia integration to enhance post visibility and engagement
• Work closely with our executive team to understand their perspectives, insights, and key messages, translating them into engaging narratives that reflect the brand's voice
• Create presentation decks and speaking notes for executive presentations in collaboration with our Corporate Communications team
• Stay abreast of industry trends, current events, and emerging topics to infuse timely and relevant content into corporate communications materials
• Monitor the performance of thought leadership posts, analyzing engagement metrics and user feedback to iterate and enhance future content strategies
• Leverage learnings from performance analysis to create an ever-evolving social strategy and give recommendations on how to strategically use and repurpose content to achieve goals (both follower growth, and inbound interest in DMs)
• Perform other duties as assigned

Benefits

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process