Neolytix is hiring a
Content Writer & Content Strategist

Summary

The job is for a Content Writer & Content Strategist at Neolytix, a healthcare management services company. The role involves driving the creative and strategic aspects of content development and brand positioning, with a focus on building the brand identity, producing thought leadership content, and executing content-driven marketing campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 2+ years of experience in content writing, content marketing, or a similar role, with a strong background in healthcare or SaaS
• Demonstrated experience in building and executing successful brand strategies that enhance brand recognition and authority
• Proven ability to craft content that drives engagement, lead generation, and conversions
• Expertise in SEO, content management systems (e.g., WordPress, HubSpot), and content analytics tools (Google Analytics, SEMrush)

Responsibilities

• Develop and refine Neolytix’s brand voice and messaging, ensuring consistency across all content and marketing channels
• Establish Neolytix as a thought leader in healthcare SaaS and AI by creating high-impact, insightful content such as white papers, eBooks, blogs, webinars, and case studies
• Build relationships with industry influencers, healthcare professionals, and media to drive brand awareness and credibility
• Identify speaking opportunities, industry conferences, and publications where Neolytix can be featured
• Create and execute a comprehensive content strategy aimed at driving engagement, lead generation, and conversions
• Write and oversee the production of content for various platforms, including blogs, social media, landing pages, newsletters, email campaigns, and video scripts
• Collaborate with Product, Sales, and Marketing teams to develop content that supports business objectives and resonates with target audiences
• Optimize all content for SEO and lead generation, with a focus on data-driven performance analysis
• Plan and organize local marketing events, workshops, or webinars that position Neolytix as an industry leader
• Partner with local industry associations, and influencers to expand our reach and network
• Work with cross-functional teams to ensure that event branding and messaging align with Neolytix’s overall marketing strategy
• Monitor the performance of content across various channels and analyze the effectiveness of different content types in driving leads and conversions
• Implement ongoing testing (A/B, multivariate) and optimization of content, landing pages, and other assets to maximize ROI
• Provide regular reports and insights to stakeholders on content performance, with recommendations for improvements

Preferred Qualifications

• Experience in the healthcare SaaS industry with knowledge of key industry trends and regulatory landscapes
• Familiarity with marketing automation tools and CRM platforms
• Experience with social media marketing, video content creation, and influencer marketing

Benefits

• Comprehensive health insurance
• 401(k) matching
• Paid time off
• Remote work flexibility
• Professional development opportunities