Communications Manager

Summary

Join Panorama Education as their Communications Manager and help shape and amplify the company's brand as a leader in K-12 education. You will develop and execute communications strategies across various media channels, showcasing Panorama's impact on school districts nationwide. This role involves managing PR efforts, social media platforms, conference speaking proposals, and the company newsletter. The ideal candidate is a driven communications professional passionate about education with exceptional storytelling and writing skills. The position offers a competitive salary and benefits package.

Requirements

• 5+ years of experience in communications, public relations, or a related field
• Exceptional copywriting and copyediting skills; able to translate complex ideas into clear, compelling messages
• Strong verbal communication skills
• Stellar storytelling skills; able to uncover and craft narratives that deeply connect with target audiences
• Hands-on experience with social media and content creation
• Outstanding organization and project management skills; able to manage multiple projects with multiple stakeholders in a fast-changing environment
• Proven ability to work cross-functionally with teams like Account Management, Sales, Government Affairs, and Research
• Experience with marketing automation and content management tools such as HubSpot or similar platforms

Responsibilities

• Manage PR and external communications efforts in partnership with an agency to build Panorama's brand and reputation in K-12 education and to foster trust with clients and the communities we serve
• Manage Panorama’s social media platforms, including content creation, maintaining the social calendar, activating employee engagement, and executive social media support
• Develop and manage conference speaking proposals, award submissions, and third-party profiles to elevate Panorama’s thought leadership and brand credibility
• Manage the Panorama email newsletter to distribute content and engage a district leader audience
• Write, edit, and proofread copy across various marketing channels to ensure messaging is compelling, consistent, and aligned with the Panorama brand
• Support the creation of digital and printed marketing materials as needed, like one-pagers, blogs, emails, presentations, and other collateral
• Ensure that communications and PR work contributes to desired marketing and business outcomes, including aligning efforts with marketing campaigns

Preferred Qualifications

• B2B marketing experience at a technology/software company
• Experience in K-12 education
• An understanding of the key topics and issues influencing K-12 today

Benefits

• The starting salary range for this role is $87,300 - $97,000
• Annual bonus or commission awards
• Equity awards
• Other region-specific health and welfare benefits
• Panoramians can choose to work fully remote anywhere within the Continental United States, in-person from our Boston office, or a hybrid option