Senior Manager, Communications and Content

Summary

Join B-Stock, a leader in B2B resale, as a Communications professional to amplify our brand and attract buyers and sellers. You will leverage traditional PR and creative content strategies to boost brand awareness and educate our audience. This role requires a proven track record in PR and earned media, exceptional writing skills, and a deep understanding of the retail landscape. You will develop story ideas for media pitching, create engaging content, and build relationships with journalists and influencers. The ideal candidate possesses strong B2B experience, particularly with enterprise clients, and a collaborative spirit. B-Stock offers a competitive compensation package, including benefits and opportunities for professional development.

Requirements

• Bachelor's degree (BA) in PR, Communications, or Journalism
• Strong media pitching/earned media skills
• 10+ years of experience producing content for web, print, and social channels
• Experience building awareness through educational content
• B2B experience is a must, particularly with enterprise clients
• Strong interpersonal and relationship-building abilities, with the desire to work as a collaborative team

Responsibilities

• Develop story ideas and opportunities for media pitching, feature articles, interviews, and other placements that raise awareness of B-Stock as an industry leader in the B2B resale/secondary market space
• Stay current on retail trends and propose/execute pitching ideas on how B-Stock can fit within the larger story
• Build and maintain relationships with key journalists/influencers
• Prepare briefing materials for interviews and provide support to ensure a positive interview and consistent messaging
• Secure and draft byline articles in industry publications to educate readers on our value prop and enhance the company’s (and our executives’) visibility in the market
• Support Sr. Director, Communications, and Content as needed with deliverables (press releases, speaking/award submissions)
• Create engaging content aimed at attracting Enterprise prospects including white papers, reports, infographics, and case studies to be used in both inbound and outbound marketing campaigns
• Develop, write, and edit material for the B-Stock seller blog, designed to educate prospects and current clients
• Research topics and ideas to include in monthly eNewsletters (for Gen Merch and Mobile) and facilitate distribution with the Email Marketing Manager
• Work closely with Marketing & Sales Programs Manager to monitor the performance of content and optimize pieces based on feedback
• Build engaging presentations for webinars and trade show speaking engagements
• Keep content fresh and updated on the BStock.com Seller Resource page
• Participate in special projects and initiatives as needed by the marketing team
• Support the social media team by helping curate and propose seller-side content for the company LinkedIn channel
• Exhibit a strong understanding of SEO/Organic Search best practices in content creation by leveraging keyword targeting, proper content structure, and continuous improvement of B-Stock’s earned traffic goals

Preferred Qualifications

E-commerce, retail, or reverse supply chain experience preferred

Benefits

• Competitive compensation packages including bonus and options
• Medical, dental, and vision benefits
• Matching 401(K)
• Paid time off
• Telecommuting and remote work options
• Support for continuing education
• Team off-sites, social events, annual company events, and frequent extracurricular activities
• Unlimited snacks and drinks in office